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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Ilomata International Journal of Tax and Accounting Economics, Business and Management Science Journal Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Trisakti Jurnal Ilmiah Akuntansi Keuangan dan Bisnis International Journal of Economic, Technology and Social Sciences (Injects)
Sari Bulan Tambunan
Universitas Medan Area
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Journal : Economics, Business and Management Science Journal

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Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Sakhi’s Coffee & Resto Di Kota Medan Adelina Lubis; Sari Bulan Tambunan; Muslim Wijaya
Economics, Business and Management Science Journal Vol 1, No 2 (2021): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v1i2.141

Abstract

The sample in this study were 100 people consumers. The analytical technique used in this study is descriptive analysis and multiple linear regression test. The results of this study indicate that the product quality variable partially has a positive and significant effect on  consumer satisfaction, the service quality variable partially has a positive and significant effect on customer satisfaction. consumer satisfaction, the price variable partially has a positive and significant effect on consumer satisfaction. The Adjusted R Square value obtained is 0.363 this figure shows that it is 36.3%. Consumer satisfaction (the dependent variable) can be explained by the variables of product quality, service quality and price. The remaining 63.7% is influenced by other factors not described in this study.
Co-Authors Ahmad Prayudi Alfriado Leonard Noprian Dolok Saribu Dolok Saribu Arfan Ikhsan Lubis Dhian Rosalina Hendra Harmain LUBIS, ADELINA Muslim Wijaya Rosalina, Dhian Sari Wulandari Warsani Purnama Sari Yusnaini Yusnaini Zul Azmi