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Pengaruh Inovasi Produk Dan Lokasi Terhadap Keputusan Penelitian Konsumen Pada Roemah Bata Café & Resto Medan Supri Mahendra; Muslim Wijaya; Syahriandy Syahriandy
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.597 KB) | DOI: 10.31289/jimbi.v2i1.458

Abstract

This study aims to determine "the influence of product and location innovation on consumer purchasing decisions at Roemah Bata Café Resto Medan". This type of research is an associative study, which is a study that asks about the relationship between two variables. The population in this study were 100 consumers who made transactions at Roemah Bata Café Resto Medan using the Slovin formula so as to obtain a sample of 80 consumers. Based on the results of the research, partially, the product innovation variable, the tcount value was 3,468, where the t-table value at α 5% was 1,664 and the p-value in the sig column was 0.001 0.005, which means that the product innovation variable had a positive and significant effect on consumer purchasing decision variables. Based on the results of the research, partially the location variable, the tcount value was 5.285 where the ttable value at α 5% was 1.664 and the p-value in the sig column 0.000 0.005 means that the location variable has a positive and significant influence on consumer purchasing decision variables. Based on the results of the study, simultaneously the value of fcount ftable is 39.228 3.12 and the p-value is obtained in the sig column 0.000 0.05, which means that the product innovation and location variables have a positive and significant influence on consumer purchasing decisions.
Pengaruh Self Confidence Dan Pendelegasian Wewenang Terhadap Kinerja Karyawan Pada PTPN IVMedan Herdiyanti Herdiyanti; Muslim Wijaya; Teddi Pribadi
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (973.148 KB) | DOI: 10.31289/jimbi.v2i1.454

Abstract

This study aims to find out whether self confidence has a positive and significant effect on employee performance at PT. Perkebunan Nusantara IV (Persero) Medan, to find out whether the delegation of authority has a positive and significant effect on the performance of employees at PT. Perkebunan Nusantara IV (Persero) Medan, and to find out whether self confidence and the delegation of authority have a positive and significant effect on the performance of employees at PT. Perkebunan Nusantara IV Medan. The population in this study were all employees of the Human Resource section at PT. Perkebunan Nusantara IV (Persero) Medan, amounting to 58 people. The sample in this study amounted to 58 people. this type of research is associative research to find out the effect of independent variables on the dependent variable, using multiple linear regression statistical analysis techniques. Then the research results obtained are self confidence has a positive and significant effect on employee performance, delegation of authority has a positive and significant effect on employee performance, then self confidence and delegation of authority have a positive and significant effect on employee performance at PT. Perkebunan Nusantara IV (Persero) Medan.
Pelatihan dan keterlibatan kerja dalam meningkatkan kinerja Aparatur Sipil Negara (ASN) Fakultas Matematika Ilmu Pengetahuan Alam Universitas Sumatera Utara Elvan Rifiyanto Pane; Muslim Wijaya
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1133.679 KB) | DOI: 10.31289/jimbi.v2i1.452

Abstract

Preliminary; The USU Faculty of Mathematics and Science is an educational institution, to create an effective and efficient workplace, efforts are needed to achieve these goals. From the observations made, the phenomenon of problems that occur in job involvement and job training causes decreased performance. Destination; to determine the effect of training and overwork on the performance of ASN at the USU Faculty of Mathematics and Natural Sciences. Method; conducted associatively using a sample of 68 respondents. The data analysis technique used statistical analysis. The results of this study indicate that: (1) partially training in improving the performance of the State Civil Apparatus (ASN), Faculty of Mathematics and Natural Sciences, University of Sumatra North. (2) partially work involvement has an effect on improving the performance of the State Civil Apparatus (ASN), Faculty of Mathematics and Natural Sciences, University of North Sumatra (3) Simultaneously Training and work involved in improving the performance of the State Civil Apparatus (ASN), Faculty of Mathematics and Natural Sciences, University of Sumatra North.
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Sakhi’s Coffee & Resto Di Kota Medan Adelina Lubis; Sari Bulan Tambunan; Muslim Wijaya
Economics, Business and Management Science Journal Vol 1, No 2 (2021): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v1i2.141

Abstract

The sample in this study were 100 people consumers. The analytical technique used in this study is descriptive analysis and multiple linear regression test. The results of this study indicate that the product quality variable partially has a positive and significant effect on  consumer satisfaction, the service quality variable partially has a positive and significant effect on customer satisfaction. consumer satisfaction, the price variable partially has a positive and significant effect on consumer satisfaction. The Adjusted R Square value obtained is 0.363 this figure shows that it is 36.3%. Consumer satisfaction (the dependent variable) can be explained by the variables of product quality, service quality and price. The remaining 63.7% is influenced by other factors not described in this study.
The Influence of after Sales Service and Product Quality on the Decision to Purchase a Toyota Avanza Car in Deli Serdang Eka Umi Kalsum; Muslim Wijaya; Roswani Siregar
Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET) Vol. 1 No. 2 (2021): Article Research November 2021
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v1i2.184

Abstract

This study describes the after-sales service and product quality of purchasing a Toyota Avanza in Deli Serdang. The theory used in this study includes the idea of after-sales service, product quality, and buying decisions. The population in this study were 50 Toyota Avanza car users who passed on Jalan Sutomo, Lubuk Pakam Deli Serdang. The data analysis model used is multiple linear regression analysis. The research method uses a quantitative descriptive approach supported by a survey and is explanatory. The study results by testing the t-test hypothesis showed that after-sales service had a positive and significant effect on purchasing decisions for the Toyota Avanza in Deli Serdang. Product quality has a positive and significant impact on buying decisions for the Toyota Avanza in Deli Serdang. The results of the F test show that after-sales service and product quality have a positive and significant effect on purchasing decisions for the Toyota Avanza in Deli Serdang. The value of the coefficient of determination (R2) of after-sales service and product quality can explain the purchasing decision variables of 70.1%. The remaining 29.9% is influenced by other variables not examined in this study, such as price promotion and so on.
Antecedents of Iphone Product Purchase Decision at Medan Area University Students Sari Bulan Tambunan; Adelina Lubis; Muslim Wijaya
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v2i2.508

Abstract

This study aims to influence the purchasing decisions of iPhone products for students at Universitas Medan Area. The type of research used is explanatory with a quantitative approach. The population in this study were students of Universitas Medan Area who used Iphone smartphones totaling 965 people. The number of samples is 90 respondents using purposive sampling and data collection methods using questionnaires. The data analysis used is Multiple Linear Analysis. Based on the results of the t test, it can be explained that the price, product quality, and lifestyle partially have a significant effect on the iPhone smartphone purchase decision on Universitas Medan Area students. The results of the coefficient of determination analysis can be explained that the price, product quality and lifestyle influence the decision to buy Iphone for students at Universitas Medan Area.