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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi
Amrin Mulia Utama Nasution
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Economics, Econometrics & Finance

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FAKTOR FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA WANITA PADA SUPERMARKET DI KOTA MEDAN Amrin Mulia Utama Nasution
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 3, No 1 (2017): Mei
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v3i1.423

Abstract

The problem in this research is to find how far the influence of the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The objective of this research is to find how the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The primary data collection is using questionaire for the women who shopping more than twice. The data analysis method is quantitative descriptive with linier double regresion. The results showing us that product, price, services and psychology have positive influence and significant to the women shopping behaviour at Supermarket in Medan. Partially, the product is the most influence variable for the shopping behaviour at Supermarket in Medan.Keywords : product, price, service, psycology, behaviour
FAKTOR FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA WANITA PADA SUPERMARKET DI KOTA MEDAN Amrin Mulia Utama Nasution
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 3 No. 1 (2017): Mei
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v3i1.423

Abstract

The problem in this research is to find how far the influence of the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The objective of this research is to find how the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The primary data collection is using questionaire for the women who shopping more than twice. The data analysis method is quantitative descriptive with linier double regresion. The results showing us that product, price, services and psychology have positive influence and significant to the women shopping behaviour at Supermarket in Medan. Partially, the product is the most influence variable for the shopping behaviour at Supermarket in Medan.Keywords : product, price, service, psycology, behaviour
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