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All Journal Jurnal Reviu Akuntansi dan Keuangan TIJAB (The International Journal of Applied Business) Akuntansi : Jurnal Akuntansi Integratif Jurnal Layanan Masyarakat (Journal of Public Service) Share: Jurnal Ekonomi dan Keuangan Islam
Bani Alkausar
Universitas Airlangga
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Jurnal Layanan Masyarakat (Journal of Public Service)

 1 
Training of Effective Online Marketing and Financial Management During the Pandemic for SMEs in Watudandang Village Nganjuk District Yanuar Nugroho; Phima Ruthia Dwikesumasari; Bani Alkausar
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.369-376

Abstract

Covid-19, apart from affecting the income of big businesses, also affects micro, small and medium enterprises (MSMEs) due to a decrease in consumer purchasing power to the conventional strategies of MSMEs that are not ready to face the crisis. Until now, MSMEs in Watudandang Village are less orderly in the management of operational financial records so that the profits earned cannot increase the economic class of their business, besides that, marketing techniques for MSME products have been carried out online but have not mastered the tricks and strategies of how products can be easily searched so that they are suitable with consumer expectations. The method of implementing this program is carried out in a blended manner in the form of training in the preparation of financial reports for MSMEs and online product marketing assistance. This activity resulted in an increase in the competence of MSME players in analyzing profit and loss more precisely, thus providing an overview / perspective for MSME players to make policies regarding the course of their business operations. In addition, as a result of the impact of this pandemic crisis, MSME players have been able to take advantage of information technology to market their products online so that consumers will still look for these UMKM products. 
INCREASING SMEs BUSINESS VALUE THROUGH SHARIA PEER TO PEER LENDING ACCESSIBILITY EDUCATION Hanifiyah Yuliatul Hijriah; Prinintha Nanda Soemarsono; Himmatul Kholidah; Bani Alkausar
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.208-219

Abstract

Efforts to increase financial inclusion and business development in the community are a synergy effort in strengthening SMEs business actors in Sidoarjo City. The active form of strengthening economic values ​​in the community also takes place in the middle of community organizations, such as the Regional Leader of Aisyiyah Sidoarjo which has the SMEs community under its guidance. These two aspects can provide mutual benefits, where the assisted SMEs in Sidoarjo have problems with financial inclusion and the accessibility of financial technology in developing businesses due to the lack of knowledge of SMEs business actors in terms of using technology because based on the survey results there are still many SMEs who do not know about access to capital through sharia peer to peer lending schemes. This condition of inadequate understanding and ability is the background of the urgency of this program to be implemented. The purpose of this community service program is to increase the capacity of SME entrepreneurs through training in the field of financial inclusion which includes financial technology, especially peer to peer lending sharia. The method chosen in this community service activity will involve training participants to actively think, discuss, and directly practice, by: 1) organizing financial inclusion education, 2) training in financial technology accessibility practices, especially peer to peer lending sharia both from the marketing aspect. and community business financing. The results that can be achieved from this activity are that SMEs business gain more insight regarding financial inclusion and increase their ability to develop businesses through the sharia peer to peer lending platform.
Co-Authors Azrul Abdullah Dwikesumasari, Phima Ruthia Farel Badar Kawakibi Hanifiyah Yuliatul Hijriah, Hanifiyah Yuliatul Kholidah, Himmatul Mienati Somya Lasmana Mienati Somya Lasmana Muhammad Ubaidillah Al Mustofa Nanda Soemarsono, Prinintha Nisful Laila Nitami Galih Pangesti Nitami Galih Pangesti Prinintha Nanda Soemarsono Yanuar Nugroho