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All Journal Media Ekonomi dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Jurnal Sosial Humaniora Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Atma Inovasia Eastasouth Journal of Effective Community Services
Bartolomeus Galih Visnhu Pradana
Universitas Atma Jaya Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Manajemen Sains dan Organisasi (JMSO)

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SWOT Analysis on Kenya Klaten Herbal SMEs Bartolomeus Galih Visnhu Pradana; Agatha Mayasari
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 2 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i2.10221

Abstract

Objective - Identifying the internal and external environment through SWOT analysis on Kenya Klaten Herbal SMEs to formulate alternative business development strategies. Design/Methodology/Approach - The research method utilized is descriptive qualitative. Data collection techniques consist of observation, interviews, and life history documentation. Research Findings - The SWOT analysis results indicate that the strengths and opportunities are more dominant compared to weaknesses and threats, thus the policy direction of Kenya Klaten's Herbal SMEs is in a growth strategy condition. Originality/Value - This research plays a role in business development by providing explanations about strategies that the company needs to implement to maximize opportunities and minimize threats.
Co-Authors Agatha Mayasari Agatha Mayasari Dismas Persada Dewangga Pramudita Elizabeth Fiesta Clara Shinta Budiyono Enggar Sukma Kinanthi Mario Rosario Wisnu Aji Tegar Satya Putra Yohanes Mario Pratama Yohanes Mario Pratama