Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia
Andrian Haro
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Peningkatan Keterampilan Bagi Ibu Rumah Tangga Dalam Rangka Penghematan Pengeluaran Melalui Pembuatan Sabun Cair Sederhana Andrian Haro; Agung AWS Waspodo; Agung Wahyu Handaru
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 1 No 2 (2017): Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.598 KB) | DOI: 10.21009/JPMM.001.2.04

Abstract

The consumption pattern of housewives in several things has already changed. Recently, there are so many housewives are switching to use liquid soap for cleaning their kitchen utensils. This is due to the ease of use of product and the affordable price. Regarding to this community service activity which has aims to improve the skills and knowledge of housewives, especially in IKADANA groups at Srengseng, West Jakarta, through the production of simple liquid soap in order to make savings in household consumption expenditure. This activity is performed by using the survey and demonstration method. The result show almost all participants have understood the process of making simple liquid soap and so far they are interested to try further in their own home, where one of the benefits of making this liquid soap is to save household expenditure, especially the consumption of liquid soap. More addition, the housewives become open-minded and motivated to make their skills as a side business or home industry to improve their household economy.
Pengembangan Produk Souvenir Sabun Padat Menggunakan Minyak Goreng Sawit pada Ibu PKK Kelurahan Rawamangun Jakarta Timur Suherman Suherman; Andrian Haro; Sholatia Dalimunthe
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 2 No 1 (2018): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.865 KB) | DOI: 10.21009/JPMM.002.1.08

Abstract

Nowadays, solid and transparent soap is often used as a display of wedding souvenirs, air freshener, and handicrafts. With the presence of a solid and transparent soap in very unique display and interesting this can make the soap is sold at a relatively more expensive price in the market. Regarding with the development of solid soap products that can produce several good benefits, this activity needs to be trained, developed and empowered to the parties who have the potential to produce these products. One of the parties that has the potential to be trained is the housewives in the PKK group (Family Welfare Empowerment) at Rawamangun, East Jakarta. This community service activity is done by using lecture and simulation/demonstration method through innovative product development of souvenir soap by using palm cooking oil. The results of the training show the enthusiasm and willingness of the participants to be able to perform individually in the manufacture of solid soap souvenir products and they can produce in large quantities. With this training, the housewives can practice themselves at home and be motivated to open business opportunities through these product so it can be feasible for sale in the market
PELATIHAN WIRAUSAHA PEMBUATAN PENGHARUM RUANGAN BERNILAI EKONOMIS DI KALANGAN IBU RUMAH TANGGA KAMPUNG PENAS Andrian Haro; Gatot Nazir Ahmad; Agung A. W. S Waspodo; Friska Aviyati
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 3 No 1 (2019): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.944 KB) | DOI: 10.21009/JPMM.003.1.09

Abstract

To improve the capabilities and skills of housewives in Penas Kalimalang village, it can be done through training in entrepreneurship skills in making economic value fragrances and can serve as souvenir gifts. This skills training uses survey and interview methods as well as demonstration practices directly in front of participants. The number of participants participating was 22 housewives. The purpose of this study was to improve entrepreneurship skills of housewives in Penas Kalimalang Village through the manufacture of economically-priced air fresheners. With the presence of this training can help and develop the creativity, ability, and knowledge of housewives, especially in the area of ​​ Penas Kalimalang village to produce independently or in groups of air freshener products that have economic value and can be used as home industry businesses.
Marketing Strategy of Local Products through Social Media in Segara Jaya Village Andrian Haro; Agung A. W. S. Waspodo; Friska Aviyati Lestari; Cindy
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 4 No 2 (2020): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.004.2.01

Abstract

To introduce local products made by the community, it is necessary to conduct training on effective and efficient strategies in marketing products through social media. The purpose of this training is to motivate and educate the community in managing their businesses by using social media marketing. This training uses demo and counseling method which is participated by 30 participants. Participants are given motivation and introduction to social media marketing (i.e. Facebook, Twitter, Instagram, and e-commerce like Shopee, Tokopedia, and Bukalapak) that could facilitate them in promoting their local products with several marketing strategies. The target of this training is the participants able to market and to sell their local products online with social media. Also, the existence of interactive social media training is expected that the community to create greater and more developed business opportunities toward their local products. These conditions will certainly have a positive impact on increasing their business revenues in the future.
THE INFLUENCE OF RELATIONSHIP MARKETING TOWARDS TAXPAYER’S SATISFACTION IN TAX AMNESTY PROGRAM Andrian Haro
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 1 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0161.05

Abstract

The objective of this research is to examine the influence of relationship marketing which consist of trust, commitment, and communication toward taxpayer’s satisfaction in tax amnesty program. By using the purposive sampling method, the research sample is taxpayers who have a NPWP and registered in tax amnesty program. Only 48 respondents who is qualified as the research sample. Multiple liniear regression was used to analyze the data and to test the research hypotheses through SPSS. The result shows there is no influence between trust toward taxpayer’s satisfaction in tax amnesty program. Meanwhile, commitment and communication have an influence on taxpayer’s satisfaction in tax amnesty program.
ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK Andrian Haro
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 6 No 1 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.777 KB) | DOI: 10.21009/JRMSI.006.1.08

Abstract

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: andrianharo@feunj.ac.idABSTRACTThe objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care
THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK Basrah Saidani; Muh. Sifaul Muztahid; Andrian Haro
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 8 No 1 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.825 KB) | DOI: 10.21009/JRMSI.008.1.01

Abstract

This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta. Methods of data collection using survey methods. Data analysis using SPSS to process and analyze the research data. The results of descriptive test explained that perceived quality, brand image and emotional value of backpack Consina is good according most respondents answer, so they have quite high purchase intention. The hypothesis test shows, perceived quality has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, emotional value has positive and significant effect on purchase intention, perceived quality, brand image and emotional value have simultaneous effect on purchase intention. Keywords: Perceived Quality, Brand Image, Emotional Value, Purchase Intention
PENGARUH PERCEIVED EASE OF USE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DENGAN TRUST SEBAGAI INTERVENING (STUDI KASUS PADA PENGGUNA GRAB DI WILAYAH JAKARTA) Mohamad Rizan; Andrian Haro; Balqis Rahmadhina
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 10 No 2 (2019): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.752 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived ease of use terhadap trust, pengaruh service quality terhadap trust, pengaruh trust terhadap customer satisfaction, pengaruh perceived ease of use terhadap customer satisfaction, pengaruh service quality terhadap customer satisfaction, pengaruh perceived ease of use terhadap customer satisfaction dengan trust sebagai intervening, pengaruh service quality terhadap customer satisfaction dengan trust sebagai intervening (Studi kasus pengguna Grab di wilayah Jakarta). Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Objek penelitian ini adalah 200 responden yang menggunakan aplikasi Grab di wilayah Jakarta. Analisis data menggunakan SPSS versi 22 dan SEM (Structural Equation Model) dari software LISREL versi 8.80 untuk mengolah dan menganalisa data hasil penelitian. Hasil pengujian hipotesis menunjukkan: 1) perceived ease of use berpengaruh signifikan terhadap trust, 2) service quality berpengaruh signifikan terhadap trust, 3) trust berpengaruh signifikan terhadap customer satisfaction, 4) perceived ease of use berpengaruh signifikan terhadap customer satisfaction, 5) service quality berpengaruh signifikan terhadap customer satisfaction 6) perceived ease of use berpengaruh signifikan terhadap customer satisfaction melalui trust sebagai intervening, 7) service quality berpengaruh signifikan terhadap customer satisfaction melalui trust sebagai intervening untuk pengguna Grab di Jakarta
Co-Authors Agung A. W. S Waspodo Agung A. W. S. Waspodo Agung AWS Waspodo Agung Wahyu Handaru Balqis Rahmadhina Basrah Saidani Cindy Friska Aviyati Friska Aviyati Lestari Gatot Nazir Ahmad Mohamad Rizan Muh. Sifaul Muztahid Sholatia Dalimunthe Suherman Suherman