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All Journal Hasanuddin Economics and Business Review Journal of Indonesian Economy and Business
Yesiana Ihda Kusnayain
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Adelia Shabrina Prameka; Abdullah Sanusi; Ooji Futari II; Yesiana Ihda Kusnayain
Hasanuddin Economics and Business Review Vol 5, No 2 (2021): HEBR October 2021
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
Exploring the Existence of Innovative Work Behavior among Government Employee: Have Been There? Dediek Tri Kurniawan; Yesiana Ihda Kusnayain; Fatwah Inna Aulisaina; Muhamad Arif Rahman Hakim
Journal of Indonesian Economy and Business Vol 36 No 3 (2021): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.075 KB) | DOI: 10.22146/jieb.v36i3.1404

Abstract

Introduction/Main Objectives: This study aims to determine the existence of innovative work behavior ecosystems for Indonesia’s government employees Background problems: The quality of individual employees partially determines the quality of the organization. The abilities of the different employees who work in the same system will undoubtedly deliver the government employee and possibly produce results which are less than were expected. Novelty: The previous studies have examined innovative work behavior, focusing on the external factors and ignoring the internal factors of individual traits. This study focused on investigating the interrelationship among the factors that will be affected by innovative behavior, especially in government employees in Indonesia. Methods: This study examines the relationship among these variables using structural equation modeling (SEM) with LISREL 8.8 as the statistical tool. Finding/Result: This study found that transforma­tional leadership and work engagement positively influence innovative work behavior. Unexpectedly, this research indicates an insignificant relationship between organizational justice and innovative work behavior among government employees. Besides, this study also found that transformational leadership and organizational justice have an impact on work engagement. Conclusion: These findings provide managerial implications about the need to strengthen employees’ innovative work behavior to ensure the organization’s continuity. Additionally, the results prove that innovative work behavior by government employees is supported by government’s role such as the style of leadership and work engagement.
Co-Authors Abdullah Sanusi, Abdullah Adelia Shabrina Prameka Fatwah Inna Aulisaina Kurniawan, Dediek Tri Muhamad Arif Rahman Hakim Ooji Futari II