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KAJIAN INTERAKSI SIMBOLIK POLA KOMUNIKASI ETNIS ARAB DAN ETNIS SUNDA DALAM PERKAWINAN MUT’AH DI KECAMATAN PACET KABUPATEN CIANJUR Yessi Sri Utami
Jurnal Ilmiah Komunikasi Makna Vol 5, No 2 (2015): Volume 5 No. 2 tahun 2015
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.5.2.128-146

Abstract

Symbolic Interaction study in this article analyze about pattern of communication Arabic Etnic and Sundanesse Etnic in Mut’ah merriage at Cipanas Cianjur. This study describing four the communication event where two communicative events is dawwir/ دور (looking) and Ittifaq / ات فــاق (agreement) explain the process of human trafficking in mut’ah merriage. Two communicative events is zawaaj /  زواج (marry) and talaq /  ق ا (divorce) showed weak position of women in marriage Mut’ah. Continuous interaction directly or mediated creating the relationships between individuals. Human communication based on the meanings about something to mutual understanding among such individuals. George Herbert Mead’s concept through language that people have the ability to be a subject and an object for himself on the pattern of communication in Mut’ah married with families of both. Generalized other’s concept of the patterns of communication between husband and wife with communities such asrelationship with khadamah, driver / guide, government the MUI and other communities. Nickname such as Jablay / JBL or Onta by society is a fact of implicit interaction in communities around the villa Kota Bunga Cipanas Cianjur. Keywords: intercultural communication, Arabic Ethnic, Sundanesse Etnic, Pattern of Communication, symbolic interaction theory.
FINAL EVALUATION OF RADIO STATION COMMUNICATION STRATEGY FOR MEDIA CONVERGENCE Pupu Jamilah; Yessi Sri Utami; Endrian Kurniadi
Cakrawala Jurnal Penelitian Sosial Vol 9 No 1 (2020)
Publisher : Universitas Kristen Satya Wacana

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Abstract

ABSTRACT This study aims to determine the communication strategy of Radio Tjandra FM Cianjur in facing media convergence. The subjects of this study consisted of 6 employees who knew the strategy and implementation of media convergence on Tjandra FM Cianjur radio, either as policymakers or policy implementers in the field. The basis of the theory used is New Media by Pierre Levy. This research uses qualitative research methods with a case study approach. Data collection activities used were interviews, observation, and documentation. The results of this study found that to adapt to current technological advances, namely the internet. (1) Tjandra FM Radio converges media by combines conventional media with internet media. That is, not only doing on air but also marketing content through social media, such as Facebook, Twitter, Instagram, websites, and radio streaming applications. (2) Tjandra FM Radio branding audiences for promotion and image building. The strategy is carried out by not only broadcasting on air but also off-air using OB Van (On Board Van), as well as being an event organizer at an event. Keywords: Communication strategies, qualitative, media convergence.