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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Penelitian Ekonomi dan Bisnis JCES (Journal of Character Education Society) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Journal of Creative Student Research Amal: Jurnal Ekonomi Syariah Journal of Business Management and Economic Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Student Research Journal
Moeljono Moeljono
Universitas Semarang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Journal of Business Management and Economic Development

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Survival Strategy and Efforts to Increase Sales in Small and Medium Enterprises in The Culinary Sector Dwi Febry Sulistiati; Moeljono Moeljono
Journal of Business Management and Economic Development Том 1 № 02 (2023): May 2023
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.44

Abstract

This study aims to identify the level of sales at Omah Sate Tlogo Berkah. Efforts to increase sales at Omah Sate Tlogo Berkah. Knowing strategies to increase sales at Omah Sate Tlogo Berkah. Approach using qualitative methods. The purpose of this study is to get a real picture of the strategy used by Omah Sate Tlogo Berkah. The results of the study also show that there are supporting factors for the application of the marketing mix to the sales of Omah Sate Tlogo Berkah, and the supporting factors are capital, labor, raw materials, marketing and culture. While the inhibiting factors for the application of the marketing mix to the sale of Omah Sate Tlogo Berkah are the lack of people's purchasing power. The conclusion from this study is that Omah Sate Tlogo Berkah has implemented a marketing mix strategy using the 4P variables, namely product, price, place, and promotion, which is able to increase sales volume at Omah Sate Tlogo Berkah.
Co-Authors Dwi Febry Sulistiati Dwi Wijayanti Erissa Asrindita Maria Augustine Graciafernandy Mohammad H. Holle Nasron Alfianto Novi Bella Safitri Sigit Kamseno Williyanto Kartiko Kusumo