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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi
Novi Bella Safitri
Universitas Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang Novi Bella Safitri; Maria Augustine Graciafernandy; Moeljono Moeljono
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.139

Abstract

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.
Co-Authors Maria Augustine Graciafernandy Moeljono Moeljono