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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) IQTISHADIA TARBIYA : Journal Education in Muslim Society Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Ubhara Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Business and Entrepreneurial Review
Muniaty Aisyah, Muniaty
UIN Syarif Hidayatullah Jakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Business and Entrepreneurial Review

 1 
THE INFLUENCE OF RELIGIOUS BEHAVIOR ON CONSUMERS’ INTENTION TO PURCHASE HALAL-LABELED PRODUCTS Muniaty Aisyah
Business and Entrepreneurial Review Vol. 14 No. 1 (2014): Volume 14, Number 1, October 2014
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.962 KB) | DOI: 10.25105/ber.v14i1.51

Abstract

The purposes of this research are to analyze the influence of consumers’ religious behavior on their intention to purchase halal-labeled products, and also to analyze whether consumers with Islamic educational background are different from consumers with general educational background in terms of their religious behavior and their intention to purchase halal-labeledproducts. This research uses purposive random sampling with 312 samples which represents the Muslim consumer especially students at State Islamic University of Jakarta and Trisakti University. This research applies Structural Equation Model to analyze the model and Mann-Whitney Test to analyze the differences. The finding showed that consumers’ religious behavior significantly influence their intention to purchase halal-labeled products, and only in terms of their intention to purchase halal-labeled products, consumers with Islamic educational background is higher than consumers with general educational background. Because of consumers’ religious behavior is high, consumer intention to purchase halal-labeled products also become elevated.Thus, it is suggested that government and related institutions need to implement the Security Act of Halal Products immediately in order to protect the consumer from consuming non-halal products which are often circulating in Indonesian market and potentially causing social, political and economical turmoil.
Co-Authors Asraf Asraf Dwi Syafarina Erdawati Erdawati Leis Suzanawaty Riyan Apriansyah Umiyati Umiyati, Umiyati Umiyati, U. Umiyati, U.