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Film sebagai Media Social Marketing: Yasmin Ahmad Berjualan Ide Multikulturalisme Syaukat, Rosidah; Imanjaya, Ekky
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3077

Abstract

Film is a message disseminating media and also mass communication tool. This statement sometimes appears when we are in film study. Film, and media in general, could be an effective propaganda. As a media, film could be used as a media to promote community awareness towards goodness issues. The question is how far we could consider film as one media to social marketing? The article discusses whether we could consider film as social marketing media. If it could be considered, what kind of films and how. Researcher took case study of Yasmin Ahmad’s films, Malaysian’s director, to analyze social marketing inside. All Yasmin’s films that could be analyzed in this research consist of multiculturalism issue, covered by love story or family issues. Hopefully this article is becoming a beginning study so other researchers could analyze films and film-makers in Indonesia. 
Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru Syaukat, Rosidah; Imanjaya, Ekky
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3170

Abstract

New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia. 
Mengurai Ketegangan antara Kesalehan dan Seni-Budaya Ekky Imanjaya
Jurnal Komunikasi Indonesia Vol 2, No 2 (2013): Oktober
Publisher : Department of Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.706 KB)

Abstract

Film Tourism Indonesian Style: The Cases of Laskar Pelangi and Eat Pray Love Indra Kusumawardhana; Ekky Imanjaya
Communicare : Journal of Communication Studies Vol. 3 No. 2 (2016): COMMUNICARE
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101003220162

Abstract

Film-induced tourism becomes a new emerging issue in tourism and scholarly research for the last 10 years. London’s “Harry Potter” series and New Zealand’s “Lord of the Rings” are among the best practices of the trend. On the other hand, Indonesia is a country with many beautiful places to visit by both local and international tourists. The number of visitors increases significantly every year. However, there is no contribution from film industry, both from local or international production, related to this increasing numbers of tourists, not before national movie production “Laskar Pelangi, 2008” (Rainbow Troops, 2008) by Riri Riza, and international box office movie production “Eat, Pray Love, 2010”. The study research will discuss about film induced tourism issues in Indonesia, particularly on why and how the two films--so far, until recently, only those two films--became phenomenon in film tourism--and why other films did not.
Film sebagai Media Social Marketing: Yasmin Ahmad Berjualan Ide Multikulturalisme Rosidah Syaukat; Ekky Imanjaya
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3077

Abstract

Film is a message disseminating media and also mass communication tool. This statement sometimes appears when we are in film study. Film, and media in general, could be an effective propaganda. As a media, film could be used as a media to promote community awareness towards goodness issues. The question is how far we could consider film as one media to social marketing? The article discusses whether we could consider film as social marketing media. If it could be considered, what kind of films and how. Researcher took case study of Yasmin Ahmad’s films, Malaysian’s director, to analyze social marketing inside. All Yasmin’s films that could be analyzed in this research consist of multiculturalism issue, covered by love story or family issues. Hopefully this article is becoming a beginning study so other researchers could analyze films and film-makers in Indonesia. 
Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru Rosidah Syaukat; Ekky Imanjaya
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3170

Abstract

New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia. 
Plagiarism issues in post-1998 Indonesian film posters Imanjaya, Ekky; Pratalaharja, Emanuel
Wacana, Journal of the Humanities of Indonesia Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are online articles, with visual materials, stating that some post-1998 Indonesian film posters were accused as plagiarism by common people. However, academically speaking, it needs deeper skills and knowledge to prove acts of plagiarism. This paper will discuss the issues around Indonesian film posters and plagiarism, including the possibility of citing in graphic design. The research will treat film posters not only as marketing tools to promote the movies, as many people consider, but also as graphic design materials. Some terms such as appropriation, homage, and pastiche will be discussed to analyze the phenomenon.