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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat
Dedi Junaedi
IAI Nasional Laa Roiba
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

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Analisis SWOT Produk Kreatif Evia  Abon Cabe di Parung Panjang Bogor Laelatul Azkiyah; Dedi Junaedi
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2021): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.883 KB) | DOI: 10.47467/elmujtama.v1i2.400

Abstract

The purpose of this service is to observe and identify the strengths/weaknesses of internal and external factors of Abon Cabe Evia's business in Parung Panjang, Bogor. The method used is qualitative descriptive analysis. The results are: Internal factors that become the main strength of Abon Cabe Evia is that the production does not use flavoring ingredients or monosodium glutamate so that the product has natural ingredients, while the weakness is that marketing through online and offline media is not optimal. External factors that become opportunities are market trends and consumption that continues to increase so that the potential to get more customers is potential, while the threat is the emergence of competitors which causes intense business competition.
Co-Authors Efrita Norman Laelatul Azkiyah Muhammad Rizal Arsyad Robiatul Adawiyah