<![CDATA[At this time in Indonesia there are already many halal travel companies that provide halal tourism programs, with services that refer to Islamic rules and the halal travel agency is obliged to provide convenience in the implementation of worship while on a tour. and in this case of course standardization and certification are very important to the level of consumer confidence in the halal travel company to prevent fraud cases like those that have happened before. This study aims to see the effect of standardization and halal certification on consumer confidence in Rizkia Tour & Travel. The method used in this study is the quantity, The population in this study is Rizkia Tour & Travel consumers using non-probability sampling and using the Slovin rule of a questionnaire collection of data analysis technique used is the Partial Least Square (PLS). The results of this study indicate that halal standardization and certification have a positive and significant effect on consumer confidence in Rizkia Tour & Travel. to Rizkia Tour & Travel so that they can continue to maintain and improve halal standardization and certification so that consumer confidence can be maintained properly.At this time in Indonesia there are already many halal travel companies that provide halal tourism programs, with services that refer to Islamic rules and the halal travel agency is obliged to provide convenience in the implementation of worship while on a tour. and in this case of course standardization and certification are very important to the level of consumer confidence in the halal travel company to prevent fraud cases like those that have happened before. This study aims to see the effect of standardization and halal certification on consumer confidence in Rizkia Tour & Travel. The method used in this study is the quantity, The population in this study is Rizkia Tour & Travel consumers using non-probability sampling and using the Slovin rule of a questionnaire collection of data analysis technique used is the Partial Least Square (PLS). The results of this study indicate that halal standardization and certification have a positive and significant effect on consumer confidence in Rizkia Tour & Travel. to Rizkia Tour & Travel so that they can continue to maintain and improve halal standardization and certification so that consumer confidence can be maintained properly.Keyword: certification, standardization, halal tourism, halal travel]]>
