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All Journal AL-MAKTABAH Jurnal Kedokteran Syiah Kuala Genta Mulia : Jurnal Ilmiah Pendidikan Jurnal Imam Bonjol : Kajian Ilmu Informasi dan Perpustakaan Dinasti International Journal of Digital Business Management Register : Journal of English Language Teaching and Learning of FBS UNIMED Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan
Zulfitri Zulfitri
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Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Dinasti International Journal of Digital Business Management

 1 
The Influences of Digital Promotion, Groups Reference, and Efficacy on The Trust-Mediated Decision to Vaccinate Covid-19 Booster in Balikpapan City Nur Ali, Deni; Zulfitri Zulfitri
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1719

Abstract

This study aims to examine and analyze the effect of Digital Promotion, Reference Groups, and Efficacy on the Decision to Conduct Covid-19 Booster Vaccination Mediated by Trust (Study in Balikpapan City). This study uses a causal research method. The population in this study are people who have carried out the second vaccine in the city of Balikpapan. The sampling method employs a non-probability sampling technique with 200 respondents from the city of Balikpapan. SEM (Structural Equation Modeling) SmartPLS version 3.0 was used for data analysis. The results showed that: (1) Digital Promotion, Reference Group, Efficacy, and Trust had a positive and significant effect on booster vaccination decisions, (2) Digital Promotion and Reference Group had a positive and not significant effect on Trust, (3) Efficacy had a positive and significant effect on Trust, (4) Trust does not mediate Digital Promotion and Reference Groups on vaccination decisions, (5) Trust mediates efficacy directly or indirectly in influencing booster vaccination decisions.
The Result of Price Perception, Product Quality, Delivery Quality, Discount Program on the Decision of Scaffolding Rental Mediated by Word of Mouth at PT. Pamungkas Putra Pratama Habibi, Ansor; Zulfitri Zulfitri
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1724

Abstract

The marketing strategy is the most important thing to overcome the fast business competition. This study aims to determine the result of perception, price, product priority, delivery, discount program, on rental choices Scaffolding mediated by word of mouth at PT. Pamungkas Putra Pratama. The method used in this study is a quantitative method with a correlation approach. The populations in this study are all customers of PT. Pamungkas Putra Pratama collected data using a questionnaire or questionnaire distributed to each member of the population. The data analysis technique is by measuring the Likert scale using the SEM analysis of the Smart PLS software. The results of this study indicate that perceptions of price, product priority, delivery, and discount programs have a significant and positive result on the choice to rent scaffolding at PT Pamungkas Putra Pratama. Perception, price, product priority, delivery and discounts also have a positive and significant impact on word of mouth at PT. Pamungkas Putra Pratama. Therefore word of mouth is capable and influential in increasing scaffolding rental choices at PT. Pamungkas Putra Pratama.
Co-Authors Habibi, Ansor Harianto II Hot Tryani Sinaga Ila Paramida M. Iqbal Harmas Nur Ali, Deni Taufik Suryadi Teguh Satria Amin, Teguh Satria