ROOSGANDA ELIZABETH
Pusat Analisis Sosial Ekonomi dan Kebijakan Pertanian

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Journal : West Science Interdisciplinary Studies

Trends and Influential Works in Sustainable Crop Management: A Bibliometric Study Kunu, Pieter J.; Elizabeth, Roosganda; Sulandjari, Kuswarini; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.237

Abstract

This bibliometric study examines how the field of sustainable crop management research is developing through an analysis of publications and their citations. We use VOSviewer software and sophisticated bibliometric approaches to find emergent research subjects, co-authorship networks, trends, and influential publications. Our data shows a significant increase in research publications over the course of four decades, which is indicative of the growing understanding of the significance of sustainable agriculture. Key publications by well-known writers offer fundamental information, and co-authorship networks emphasize cooperative research initiatives. Agroecology and climate-resilient agriculture are two emerging study subjects that provide insights into the field's future orientations. Through an awareness of these trends and key publications, this research helps to support well-informed decisions about food security and sustainable agriculture.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Maryati M, Desma Erica; Utami, Eva Yuniarti; Elizabeth, Roosganda
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.