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All Journal ThufuLA: Jurnal Inovasi Pendidikan Guru Raudhatul Athfal Child Education Journal
Rifqi Humaida
UIN Sunan Kalijaga Yogyakarta
Education

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Marketing of Early Childhood Education Institution: Covid-19 Pandemic Vs. Normal Muhammad Abdul Latif; Erni Munastiwi; Rifqi Humaida
Jurnal Pendidikan Anak Vol 3 No 3 (2021): Child Education Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cej.v3i3.2128

Abstract

The new normal era resulted in many factors, including early childhood education institutions, such as the Primagama Kindergarten in Yogyakarta. The life and death of an institution lie in how the marketing of the educational institution is. This study aims to describe the marketing strategy, impact, and marketing barriers of Primagama Yogyakarta Kindergarten in the New Normal Era. This research uses the descriptive qualitative method. They were collecting data by observation, interviews, and documentation. The analysis uses the Milles and Huberman model. Test the validity of the data using triangulation of sources and techniques. This study indicates that the marketing of the Primagama Yogyakarta Kindergarten institution begins with building a brand with show ups, collaboration with TV stations, radio, mass media, and active social media. Furthermore, the marketing of Primagama Kindergarten begins with market research, determining various strategies such as Facebook, Instagram, Twitter, and website and controlling by collecting suggestions from various parties. The era of the marketing pandemic is carried out by maximizing social media. The marketing impact of the pandemic era is the lack of offline customers. This is because there are obstacles in the pandemic era, including the limitation of meeting face to face, the government's appeal for a ban on face-to-face contact, and the declining purchasing power of the people. The research findings contribute to marketing strategies for early childhood education institutions in the pandemic era that can use social media.
Parent and School Involvement on The Learning Activities during Pandemic COVID-19: A Case Study on RA Muslimat 007 Gandu 1 Ponorogo Rifqi Humaida; Sigit Purnama; Hafidh Aziz; Ariq Nurjannah Irbah
ThufuLA: Jurnal Inovasi Pendidikan Guru Raudhatul Athfal Vol 9, No 2 (2021): ThufuLA: Jurnal Inovasi Pendidikan Guru Raudhatul Athfal
Publisher : PIAUD IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/thufula.v9i2.12452

Abstract

During this pandemic, parents have duties as substitute teachers as in school institutions; parents provide learning and assistance so that children’s interest in education learning does not decrease even though the learning process is carried out from their respective homes. This study aims to learn more about how the learning process is carried out during the pandemic and parental involvement in early childhood education at RA Muslimat NU 007 Gandu I. This research is qualitative with a case study design, data were collected through observation, interviews, and documentation. At the same time, the data analysis used in this study is a qualitative data analysis of the Miles and Huberman model. Based on the research, it was found that the learning process during this pandemic RA Muslimat NU 007 Gandu I was carried out in a hybrid learning by combining online and offline. While, parental involvement in the learning process included: First, parenting activities; second, communication with teachers and schools (PAUD), third, mentoring activities for learning from home; and fourth, involved in making decisions through associations and school committees. These various forms of parental involvement significantly help children’s learning activities at home.
Co-Authors Ariq Nurjannah Irbah Erni Munastiwi Hafidh Aziz Muhammad Abdul Latif Sigit Purnama