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Kheyene Molekandella Boer
Universitas Mercu Buana Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Ambiguitas Pemaknaan Pesan Sebagai Komodifikasi dalam Personality Peformance Multikultural Pada Sosok Soimah Kheyene Molekandella Boer
Jurnal Komunikasi Vol. 8 No. 1 (2013): Volume 8, Nomor 1, Oktober 2013
Publisher : Program Studi Ilmu Komunikasi

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Abstract

The intense competition between private television in Indonesia force the television workers to rise their effort in order to still competitive. The implication is private television should make a program that could give high ratings. It means, television workers treat their programme as a commodification. One example of commodification by Indonesian private television is the presence of Soimah. Soimah is being performed as Javanese traditional woman. But in her performance, Soimah act as Javanese woman that have oral competence –the things that contrary with the Javanese culture. In Javanese culture, woman should polite, kind, and elegant.This article assumed media representation could create cultural ambiguity message and shared meaning process that could be misinterpret by the audience. The image of Javanese woman could distort. Here, commodification victimizes the cultural element. This article discuss about representation in Soimah’s personality performance in television.
IKLAN PARTAI POLITIK DAN POLITIK MEDIA Kheyene Molekandella Boer
Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.728 KB) | DOI: 10.22441/visikom.v13i2.1660

Abstract

Democratic National [NasDem] including a relatively new party stands now moreincentive to introduce her figure in the community by providing the intake-intake advertising invarious ways. At a time when society lost amid a crisis of confidence in the political world,NasDem born as an alternative option. The issue that was controversial was when RCTIprogram belongs under the auspices of HT is an event that crowned Miss Indonesia AstridEllena as Miss Indonesia 2011. Ellena also often pacing RCTI wearing NasDem parties belong,then Ellena also could say on behalf of the Lunar New Year pasrtai NasDem. Abuse is criticizedas less ethical manner, due to the utilization Ellena as Miss Indonesia should merelyambassadors of social, economic and cultural. Ellena must be free from pressure of any politicalparty, including NasDem although si-owner HT is one of the officials in the political parties.This paper describes the phenomenon of increasingly bablasnya ethics advertise due to thepressure of media ownership that ultimately melogiskan all the way to have the interests ofpolitical parties.Nasional Demokrat [NasDem] termasuk partai yang tergolong baru berdiri kini kiangencar memperkenalkan sosoknya pada masyarakat dengan cara memberikan asupan-asupaniklan dengan berbagai cara. Di saat masyarakat tengah kehilangan krisis kepercayaan dalamdunia politik, NasDem lahir sebagai alternative pilihan. Paper ini menjelaskan fenomena kianbablasnya etika beriklan akibat tekanan kepemilikan media yang akhirnya melogiskan semuacara demi mendapatkan kepentingan untuk partai politik.
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