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All Journal Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Jurnal Media dan Komunikasi Indonesia PCD Journal
Pulung Setiosuci Perbawani
Departemen Ilmu Komunikasi, Universitas Gadjah Mada, Yogyakarta, Indonesia.
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Endorser Laki-Laki Produk Kosmetik Perempuan Dan Pengaruhnya Terhadap Sikap Khalayak Asprilla Riza Dwiatmaja; Pulung Setiosuci Perbawani
Jurnal Komunikasi Vol. 15 No. 2 (2021): VOLUME 15 NO 2 APRIL 2021
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol15.iss2.art1

Abstract

Abstract: The case of male endorser of female cosmetics product is relatively novel within the practice of marketing in Indonesia. Male and cosmetics; two concepts that are contradictory but mutually corelate. Men are understood as strong figure, masculine, and far from the association to beauty. On the other hand, cosmetics are inherently tied to the beauty itself. It becomes interesting when these two concepts are paired together within the same context of social media endorsement. This article is reporting an attempt to investigate the causative relationship between the practice of endorsement of cosmetics product by male celebrities, and how it affects the audiences’ attitude. The data used in this article is gathered through an online survey on 400 respondents. Although the notion of male and cosmetics are mutually foreign, male endorsers were seen as able to influence the attitude of the audience when looking at cosmetic endorsement, toward positive tendency. However, considering the fact that most of the male endorsers of cosmetics product have effiminate appearance, it is still safe to assume that the positive statistical value did not represents similar opinion regarding men in general and cosmetics productKeywords: endorsement, brand endorser, men, cosmetics,audience attitude
Hubungan Parasosial dan Perilaku Loyalitas Fans dalam Fandom KPop di Indonesia Pulung Setiosuci Perbawani; Almara Jati Nuralin
LONTAR: Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2021): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v9i1.3056

Abstract

This paper investigates fandom as a phenomenon of communication science through an interdisciplinary perspective, especially in relation to the psychology discipline of communication and consumer behavior. The researcher seeks to investigate the correlation between parasocial relationships (Parasocial relationships/PSR) and fan loyalty behavior, specifically the consumption behavior of the brands and products associated with their idols. The research will be carried out using survey methods, with PSI Process Scale to measure parasocial relationship variables, and commitment models to measure fan loyalty behavior. From the questionnaires distributed online, 271 valid questionnaires were obtained which were analyzed using mean analysis, correlation test, and cross tabulation analysis. The results showed that there was a significant relationship between parasocial relationships and fan loyalty. The results also show that the closest relationship is shown by the behavioral dimension with the interaction dimension, while the relationship with the lowest score is shown by the relationship between the perceptual-cognitive dimension and desire to acquire.
Dinamika Online Persona Akun Anonim Twitter Penggemar KPop Kirana Wistiani Ayundari; Pulung Setiosuci Perbawani
Jurnal Media dan Komunikasi Indonesia Vol 2, No 1 (2021): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.63068

Abstract

This article addresses the psychological aspect of the need for comfort and freedom of self expression among KPop fans, which actualized through anonym account on twitter. KPop is one of the so-called interest whichhas some activities that always being compared to fanastim and still can't be accepted freely to general public. As part of the minorities, KPop fans are seeking for a place that could give them freedom for presenng their identities as fans who are actively participating in KPop fandom activities, and that place is none other than using pseudonym account on Twitter.A survey of 400 respondents who are using KPop anonym account on Twitter showed that privacy is the reason for 300 respondents to use anonymous accounts. The results of the mean test on the five dimensions of online persona variables are nickname (3.59), trust (3.78), online idenfication (3.44), grandiosity (3.09), and self-esteem (2.97). The results of the mean test on the group dynamics variable dimensions are connection (3.37), supportive interaction (3.07), affective (4.05), and cognitive (4.16). Seeking for a privacy and entertainment as a form of seperating themselves from face-to-face environment could give KPop fans to interact more about their KPop interests or even talking about their private lives through virtual environments, which is Twitter.Through interacons by using pseudonym, there are times when KPop fans are not just talking about theirKPop interests, but also showing their idenes and also their private lives as a phase when they're interacting with other KPop fans. Therefore, these could lead to an enchancement where solidarity are felt within KPop fandom in Twitter, and this could also give each KPop fans the feeling of being accepted and feeling lucky when they couldn't present themselves freely in a real life before and here they become more open and happy on this Twitter environment.
Political Scandal and Public Figure Arum Sekar Cendani; Pulung Setiosuci Perbawani
PCD Journal Vol 8 No 2 (2020): PCD Journal Volume 8 No. 2 2020
Publisher : PCD Press, Department of Politics and Government - Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/pcd.v8i2.984

Abstract

Indonesian society is familiar with the terms 'public figures' and 'celebrities', but the distinction is often not understood properly. The public's interest in content that focuses on entertainment, lifestyles, and gossip, as well as the presence of a media that facilitates such content, makes the process of 'celebrating' common. This process has resulted in the private space of public figures being transformed into objects of public consumption.Scandals are often quite popularly discussed among the public, especially when their subject is a public figure. However, studies of how scandals affect the public and its political behaviour have not been widely documented. In 2018, Indonesian news media began widely covering the divorce of well-known politician Basuki Tjahaja Purnama (BTP/Ahok) from his ex-wife Veronica Tan, and this brought questions of extramarital affairs to the surface in the midst of a heated local election atmosphere. This situation was divisive, and received various public responses. Previous studies have shown that scandals tend to negatively affect popular attitudes towards the politicians involved in them. In Indonesia, scandals have been common, widely recognised by the public, but their effects are never discussed in depth. Therefore, this study, which involved around 400 respondents, seeks to provide an overview of how the Indonesian public responds to politicians involved in scandals and how such scandals affect politicians' electability. The results of this study show that scandals do affect the public's political attitude, but not in the ways suggested by existing studies.
Co-Authors Almara Jati Nuralin Arum Sekar Cendani Asprilla Riza Dwiatmaja Kirana Wistiani Ayundari