Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA International Journal of Management Science and Information Technology (IJMSIT)
Syamsul Rizal
AKUBANK Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kecerdasan Emosional, Perilaku Koqnitif, Kemampuan Personal dan Kompetensi Kepemimpinan Terhadap Kinerja Koperasi di Provinsi Aceh Syamsul Rizal
Jurnal EMT KITA Vol 1 No 1 (2017): JANUARY-JUNE 2017
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v1i1.16

Abstract

This study was conducted to investigate the Emotional Intelligence, Behavior Koqnitif, Personal Capability, Competence Leadership and Leadership Performance Leadership Cooperative to Cooperative Performance in Aceh province. This study will explore the four (4) aspects which include; Koqnitif (Coqnitive Behavior), Functional Role (Functional roles), Capability Personal (Personal capabilities) and Kentrampilan Personal (Personal skill). The population in this study are all cooperatives in the province. The population in this research were 207 people (Cooperative) include all cooperatives in the province of Aceh.
The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City Zulfan Yusuf; Sarboini Sarboini; Mariati Mariati; Saiful Amri; Syamsul Rizal
International Journal of Management Science and Information Technology Vol. 1 No. 2 (2021): July - December 2021
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.189 KB) | DOI: 10.35870/ijmsit.v1i2.441

Abstract

This study aims to determine the effect of advertising and consumer satisfaction on consumer loyalty to Pepsodent products in Banda Aceh City. The population in this study were Pepsodent consumers in Banda Aceh City, with a total sample of 100 respondents using convenience sampling technique. The model used in this study is multiple linear regression analysis. The results showed that advertising and consumer satisfaction had a significant effect on consumer loyalty to Pepsodent products in Banda Aceh City by 80.2% and the remaining 19.8% was explained by other variables outside of this study such as product quality, brand image and price and etc. The value of the correlation coefficient (R) indicates that the relationship (correlation) between the independent variable and the dependent variable is 89.6%, meaning that consumer loyalty to Pepsodent products in Banda Aceh City has a strong and positive relationship with correlation advertisement(X1) and consumer satisfaction (X2). The results of the f test statistic test show that advertising and consumer satisfaction simultaneously have a significant effect on consumer loyalty to Pepsodent products in Banda Aceh City, with value Fcount>Ftable (197,035>3,090).While partially advertising and customer satisfaction have a significant effect on consumer loyalty to Pepsodent products in Banda Aceh City, with a value of tcount> ttable (9.705 and 3.339>1.984). Based on the results of multiple linear regression analysis, it can be seen that from the two variables studied, it turns out that the variable advertisement(X1) has the most dominant influence on consumer loyalty to Pepsodent products in Banda Aceh City, with a coefficient value of 0.689, and then followed by the variable consumer satisfaction(X2) with a coefficient value of 0.264.
Co-Authors MARIATI MARIATI Saiful Amri SARBOINI SARBOINI Zulfan Yusuf