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All Journal Jurnal EMT KITA Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Al-Muzara'ah JURNAL MANAJEMEN BISNIS Jurnal Penelitian Ekonomi Akuntansi (JENSI) Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKSYA: Jurnal Ekonomi Syariah Jurnal Ekonomi dan Manajemen (JEKMA) Mumtaz : Jurnal Ekonomi dan Bisnis Islam International Journal of Economics (IJEC) Journal of Management, Economic, and Accounting
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Universitas Islam Negeri Sumatera Utara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
SOAR Strategy Analysis to Increase The Competitiveness of Medan Supermarket Brastagi Widya Rizky Amelia; Sugianto
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.329

Abstract

There are three types of modern markets, namely minimarkets, supermarkets and hypermarkets. Brastagi Supermarket managed by PT. Jaya Anugrah Sukses Abadi is a type of supermarket in addition to other types of supermarkets operating in the city of Medan. So that requires Brastagi Supermarket to have an advantage in the competition. This study aims to analyze the competitiveness strategy of Berastagi Supermarkets in order to achieve competitive advantage among supermarkets in Medan City. This study uses a qualitative method with secondary data and document studies as a method of collecting data through books, journals and existing research. The data analysis used is SOAR analysis which pays attention to both internal and external environment by looking at the strengths, opportunities, aspirations and results obtained with the analysis. SOAR analysis requires companies to carry out activities effectively and efficiently in achieving their goals which are sourced from the many opportunities and aspirations created by always improving the quality and quantity of innovating products and to ensure customer satisfaction as the number one priority for Brastagi Supermarkets in order to be able to achieve excellence. in competitive advantage.
A Proposed Approach for Enhancing Human Resource Quality at PT Mandiri Sawit Bersama Zerimah Afgani Hasibuan; Sugianto
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.620

Abstract

Enhancing the calibre of personnel within a firm holds significant importance as it not only impacts the overall level of work productivity, but also holds the potential to elevate the quality of performance within the organisation. The objective of quality improvement is to enhance the technical, theoretical, conceptual, and moral competencies of employees, so ensuring their ability to deliver exceptional information to both existing and potential clients. In order to effectively promote these products, it is imperative for staff to possess a comprehensive understanding of the consumer market's desires. The provision of high-quality service is intricately linked to the enhancement of human resources. The objective of this study is to provide a comprehensive description of the technique employed to enhance the quality of work among employees at PT. Mandiri Sawit Bersama. The quantity of samples obtained through the utilisation of the purposive sampling technique. This study employs qualitative descriptive approaches, employing qualitative descriptive analytic tools for data analysis. Based on the findings derived from the conducted research, it was determined that out of the three strategies aimed at enhancing the calibre of human resources inside the organisation, two of them exhibit a comparatively lesser impact on the overall quality of human resources in the company. This observation indicates that the strategy is not implemented in a direct manner, but rather its impact is confined to influencing the performance of employees in executing assigned duties.
Co-Authors Ade Khadijatul Z. HRP Alfina Damayanti Ammy, Baihaqi Asyaadatun Nazila Selayan Atika Fadilla Yaumil Hasanah Iskandar Muda Ithohirah Harahap Jihan Karina Putri Juliana Nasution Lisa Listiana M. Yasir Nst Miranda Julia Pasaribu Nia Nurdahlia Nur Ahmadi Bi Rahmani Rahmat Rahmat Rahmat Azahar Siregar Rahmat Daim Harahap Rahmi Edriyanti Saparuddin Siregar Siti Aisyah Sri Agustina Hasibuan Supardi Syawal Harianto Uning Musthofiyah Widya Rizky Amelia Zerimah Afgani Hasibuan