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All Journal Alhadharah: Jurnal Ilmu Dakwah Alhadharah: Jurnal Ilmu Dakwah JMTSS
Muhammad Mabrur
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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PENDEKATAN “RELIGIOUS MARKETING” DALAM KOMUNIKASI ISLAM MENJAWAB TANTANGAN ERA DISRUPSI Muhammad Mabrur
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 1 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v19i1.3862

Abstract

The rapid development of information technology has influenced the behavior of modern human life. Findings after findings have made modern humans connected with each other. Impact The emergence of new business features that shift the old life patterns. This is where disruption begins. Disruption is a change in various sectors of life as a result of digitalization and the "Internet of Thing" ("IoT)". . However, he can shift the pattern of old life. The collapse of a giant brand such as the Blackberry, Kodak, Nokia, has become a strong warning that gives 2 choices: adapt or die. Islamic communication / Islamic propaganda was not immune from the influence of disruption. When he is not managed neatly it is not impossible he will sink with his teachings. Especially when he is in the middle of millennial generation who has a unique character full of freedom. One alternative approach that can be offered is the Religious Marketing approach. Commercial marketing has succeeded in changing patterns of consumer behavior. The same expectations when the concept of marketing are applied in the process of Islamic communication. The study of Islamic Communication using the Religious marketing approach is based on a logical planning process that involves consumer-oriented research, marketing analysis, marketing segmentation, determining branding goals and identifying marketing strategies and tactics. Various other knowledge are also involved in studies such as the theories of psychology, sociology, anthropology and communication in order to understand how to influence people's behavior.
PENDEKATAN “RELIGIOUS MARKETING” DALAM KOMUNIKASI ISLAM MENJAWAB TANTANGAN ERA DISRUPSI Muhammad Mabrur
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 1 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.221 KB) | DOI: 10.18592/alhadharah.v19i1.3862

Abstract

The rapid development of information technology has influenced the behavior of modern human life. Findings after findings have made modern humans connected with each other. Impact The emergence of new business features that shift the old life patterns. This is where disruption begins. Disruption is a change in various sectors of life as a result of digitalization and the "Internet of Thing" ("IoT)". . However, he can shift the pattern of old life. The collapse of a giant brand such as the Blackberry, Kodak, Nokia, has become a strong warning that gives 2 choices: adapt or die. Islamic communication / Islamic propaganda was not immune from the influence of disruption. When he is not managed neatly it is not impossible he will sink with his teachings. Especially when he is in the middle of millennial generation who has a unique character full of freedom. One alternative approach that can be offered is the Religious Marketing approach. Commercial marketing has succeeded in changing patterns of consumer behavior. The same expectations when the concept of marketing are applied in the process of Islamic communication. The study of Islamic Communication using the Religious marketing approach is based on a logical planning process that involves consumer-oriented research, marketing analysis, marketing segmentation, determining branding goals and identifying marketing strategies and tactics. Various other knowledge are also involved in studies such as the theories of psychology, sociology, anthropology and communication in order to understand how to influence people's behavior.
P, Pemanfaatan PEMANFAATAN SISTEM INFORMASI GEOGRAFIS UNTUK PEMETAAN KOMPLEK UNIVERSITAS SUMATERA UTARA Dina Tri Septiningtiyas; Muhammad Mabrur; Hadianti Muhdinar Pasaribu
Jurnal Media Teknik Sipil Samudra Vol 3 No 1 (2022)
Publisher : Program Studi Teknik Sipil, Fakultas Teknik. Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/jmtss.v3iNomor 1.4947

Abstract

Komplek Kampus Universitas Sumatera Utara merupakan lokasi yang berkembang dengan pesat. Di dalam komplek tersebut terdapat dua perguruan tinggi negeri yaitu Universitas Sumatera Utara dan Politeknik Neger Medan. Karena adanya perkembangan tersebut sehingga sarana dan prasarana di dalam kampus juga berkembang, baik itu gedung – gedung perkuliahan, laboratorium, dan fasilitas penunjang lainnya. Hal tersebut menimbulkan permasalahan bagi masyarakat kampus ataupun pengujung mengenai lokasi suatu gedung. Sehingga dibutuhkan suatu pemetaan spasial dengan memanfaatan Sistem Infomasi Geografis. Data dalam penelitian ini berupa koordinat titik -tiktik GCP, data gedung dan jalan, dan data citra SAS Planet. Dari hasil obeservasi diperoleh data gedung sebanyak 10 ATM, 7 gerbang keluar-masuk, 27 lokasi parkir, 7 musholla, 6 masjid, 22 lapangan, 2 kolam, dan 210 gedung. Setelah pengumpulan data kemudian dilakukan pengolahan yaitu digitasi on screen dengan menggunakan model komputer SIG yang terintegrasi dalam perangkat lunak Quantum GIS. Hasil dari penelitain ini berupa peta digital Komplek Kampus Universitas Sumatera Utara yang dapat memberikan informasi kepada mahasiswa, dosen, masyarakat dan para pendatang ditinjau dari lokasi, tempat, dan gedung yang berada di Komplek Universitas Sumatera Utara
Co-Authors Dina Tri Septiningtiyas Hadianti Muhdinar Pasaribu