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All Journal INFOKAM Jurnal Mirai Management Omni-Akuatika Jurnal Manajemen dan Dinamika Bisnis
Amron Amron
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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The Prediction of Plankton Diversity and Abundance in Mangrove Ecosystem Endang Hilmi; Lilik Kartika Sari; Amron Amron
Journal Omni-Akuatika Vol 16, No 3 (2020): Omni-Akuatika Special Issue 3rd Kripik SCiFiMaS
Publisher : Fisheries and Marine Science Faculty - Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.oa.2020.16.3.843

Abstract

The abundance of phytoplankton and zooplankton have correlation with mangrove conditions in coastal area. The mangrove degradation give negative impact for abundance and diversity phytoplankton and zooplankton. The research aimed to analysis and construct prediction model of abundance and biodiversity of phytoplankton and zooplankton in mangrove ecosystem. The research used the transect method (to determine mangrove density), filtering method (to analyze abundance of phytoplankton and zoopankton) and statistical method (to develop estimation modeling of plankton abundance). The results showed that (1) the mangrove density between 250 trees/Ha - 1250 trees/Ha (2) the phytoplankton abundance were 10.675 Indv/L (in mangrove rarely) - 24.290 indv/ L (in mangrove high density), (3) the zooplankton abundance were 261 Indv/L (in mangrove rarely) -  2.204 indv/L (in mangrove high density) (4) The modelling analysis showed that (1) the phytoplankton abundance (y) = 0.0303 x2 - 22.059 x + 13004 and (2) the zooplankton abundance (y) = 0.0057x2 – 5.39 x + 1458.2, with x = mangrove densityKeywords: phytoplankton and zooplankton, mangrove density, abundance, estuary and lagoon
BAURAN PEMASARAN DAN LOYALITAS KONSUMEN HANDPHONE BLACKBERRY Amron Amron
Jurnal Ilmiah Infokam Vol 11, No 4 (2015): INFOKAM EDISI I Tahun 10 2015 (Maret)
Publisher : AMIK Jakarta Teknologi Cipta Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.732 KB) | DOI: 10.53845/infokam.v11i4.74

Abstract

This  study used  asample ofBlackBerry mobile phoneusersinKudus with 103respondentsThis sample  usingcriteria:the  respondentswhohave  usedandhave  aBlackBerry  mobile  phonealeast1year.Samplingtechniqueusingpurposive samplingisa sampling techniquebased onacertaintype ofpersonwhocanprovidethe appropriate informationthathas beenset bytheresearchers.  Data collection techniques inthis study usingan ordinalscalewhilemakingtechniquereferstothe Likertscale. This research has found that the  biggest  variableaffectedtheconsumerloyaltyis aqualityproduct,  it indicatesthatthe  BlackBerrycontinuestomaintainandimprove thequality of its products, among others,  by improvingfeaturespackaging(casing),  colorvariationandthe like.Smallestvariablesthat affectconsumerloyaltyistheprice,  expectedBlackBerrymight  consider  includingthe  pricevariablesin makingpoliciesrelated  toenhancingcustomer loyalty.  For example by applyingthe priceaccording tothetargetsegmentandcompetitioncurrentlyworked byBlackBerry.Keywords: product, price, distribution, consumerloyalty.
Pengaruh Kualitas Produk,Citra Merek,Dan Gaya Hidup Terhadap Keputusan Pembelian Produk H&M Davin Sean; Amron Amron
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3077

Abstract

The development of Indonesian consumers' assessment of fashion and how to dress has accelerated the development of the clothing product market. With the needs of the community, namely social, lifestyle, political, economic and cultural, it can also create new fashions. Indonesians like lifestyles that keep up with the times, increasing demand for products clothes. This study used a collection technique with a questionnaire with a total sample of 100 respondents using a purposive sampling technique. And the data analysis technique used is multiple linear regression analysis. Data will be used IBM SPSS 24 software. These results indicate that product quality and lifestyle influence H&M purchasing decisions, and brand image does not influence H&M product purchasing decisions. Kata Kunci : Product Quality, Brand Image, Lifestyle, Purchase Decision
PENGARUH STORE ATMOSPHERE, LOKASI DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA APOTEK GONDANG WATUMALANG WONOSOBO) Atala Septiara Sapuri; Amron Amron
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol 1, No 2 (2022): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.042 KB)

Abstract

AbstractPurchasing decisions are part of consumer behavior that provides everything in the consumer's foundation when buying services in the form of goods and services. This study aims to examine the effect of store atmosphere, location and product diversity on consumer purchasing decisions at Apotek Gondang Watumalang Wonosobo. The sample used is the consumer of Apotek Gondang Watumalang Wonosobo as many as 128 consumers. The method of data analysis was carried out using multiple linear regression. The results obtained are the store atmosphere variable has a positive effect on purchasing decisions, location has a positive effect on purchasing decisions and product diversity has a positive effect on purchasing decisions.Keywords: Purchase Decision; Store Atmosphere; Location and Product Diversity AbstrakKeputusan pembelian adalah bagian dari perilaku konsumen yang memberikan segalanya dalam fondasi konsumen ketika membeli layanan dalam bentuk barang dan jasa. Penelitian ini bertujuan untuk menguji pengaruh store atmosphere, lokasi dan keberagaman produk terhadap keputusan pembelian konsumen pada Apotek Gondang Watumalang Wonosobo. Sampel yang digunakan adalah konsumen Apotek Gondang Watumalang Wonosobo sebanyak 128 konsumen. Metode analisis data dilakukan dengan menggunakan regresi linier berganda. Hasil yang diperoleh yaitu variabel store atmosphere berpengaruh positif terhadap keputusan pembelian, lokasi berpengaruh positif terhadap keputusan pembelian dan keberagaman produk berpengaruh positif terhadap keputusan pembelian.Kata Kunci: Keputusan Pembelian; Store Atmopshere; Lokasi; Keberagaman Produk  
Pengaruh Social Media Marketing, Persepsi Harga, dan Citra Merek Terhadap Loyalitas Pelanggan Simcard Tri Safira Pribadi Makna; Amron Amron
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3749

Abstract

Tujuan penelitian ini untuk menganalisis faktor - faktor yang mempengaruhi loyalitas pelanggan pada simcard Tri di Kota Semarang. Sampel pada penelitian ini berjumlah 100 responden yang merupakan pelanggan simcard Tri di Semarang dengan usia minimal 17 tahun dan sudah menggunakan simcard Tri minimal 3 bulan. Data diolah menggunakan aplikasi SPSS 26 dengan metode analisis regresi linear berganda. Hasil penelitian menunjukkan Social Media Marketing dan Citra Merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Sedangkan persepsi harga berpengaruh negatif dan tidak signifikan terhadap loyalitas pelanggan simcard Tri. Kata Kunci: Pemasaran Media Sosial, Citra Merek, Persepsi Harga, Loyalitas Pelanggan
Pengaruh Experiental Marketing Terhadap Keputusan Pembelian di Kopi Janji Jiwa Semarang Titania Auralia Suniftah; Amron Amron
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4811

Abstract

Tujuan dilakukan penelitian ini untuk melihat adanya pengaruh experiential marketing terhadap variabel dependen yaitu keputusan pembelian konsumen pada Kopi Janji Jiwa di Semarang. Teknik explanatory research merupakan teknik yang digunakan pada penelitian ini, serta menggunakan uji hipotesis guna memperjelas hubungan sebab akibat antar variabel penelitian. Dengan melakukan pendekatan kuantitatif, mengumpulkan data dan informasi menggunakan kuesioner yang akan di bagikan kepada para pelanggan Kedai Kopi Janji Jiwa Semarang. Penelitian ini menggunakan populasi konsumen Kopi Janji Jiwa di Semarang dengan rentang usia 19-24 tahun sebagai objek penelitian, yang mana menggunakan 100 responden sebagai sampel dengan mengunakan teknik purposive sampling. Setelah dilakukan penelitian terhadap 100 responden mendapatkan hasil bahwa variabel sense, feel, think, act, dan relate sebagai variabel dependen secara simultan mempengaruhi keputusan pembelian konsumen sebagai variabel dependen. Sedangkan secara parsial memaparkan bahwa variabel sense, feel, act dan relate memiliki pengaruh yang signifikan pada keputusan pembelian konsumen Kopi Janji Jiwa di Semarang, yang mana relate sebagai variabel yang paling dominan. Keywords: Experiental Marketing, Sense, Feel, Act, Think, Relate, Keputusan Pembelian
Co-Authors Atala Septiara Sapuri Davin Sean Endang Hilmi Lilik Kartika Sari Safira Pribadi Makna Titania Auralia Suniftah