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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen JPM (Jurnal Pemberdayaan Masyarakat) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Indonesian Journal of Economics Application (IJEA)
Yayat Sujatna
STIE Ahmad Dahlan Jakarta
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Harga, Brand Image, Dan Atribut Produk Serta Pengaruhnya Terhadap Keputusan Pembelian Smartphone Berbasis Android Siti Maryama; Yayat Sujatna
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 5 No 2 (2016)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v5i2.55

Abstract

The purpose of this study is to: (1) analyze the influence of brand image on purchase decisions android smartphone; (2) analyze the effect of price on purchase decisions android smartphone; and (3) analyze the influence of product attributes on purchase decisions android smartphone; (4) analyzing the influence of brand image, price, and product attributes together on purchasing decisions android smartphone. The method used is descriptive-quantitative. Place of research on campus of STIE Ahmad Dahlan Jakarta with a sample of the regular students majoring in management and accounting. Slovin sample is determined by the formula. The research variables teridiri of Price, Brand Image, Product Attribute, and Purchase Decision. Analysis technique using classical assumption, F test, t test. Previous research instruments testing using validity and reliability test. The results of these empirically concluded that: (1) the price sginifikan influence on purchasing decisions android smartphone; (2) brand image significantly influence purchasing decisions android smartphone; (3) product attributes significantly influence purchasing decisions android smartphone; and (4) the fourth brand image, price, and product attributes together significantly influence purchasing decisions android smartphone. The posibble reason are discussed in this article.
Efektifitas Pembelajaran Ekonomi Islam Di STIE Ahmad Dahlan Jakarta Yayat Sujatna
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 1 No 2 (2012)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v1i2.147

Abstract

The development of Islamic financial institutions, especially Islamic banking is fast enough not matched by a competent human resources. This study aims to determine the effectiveness of the learning of Islamic economics in STIE Ahmad Dahlan Jakarta, which in turn can meet the needs of human resources. Methods used in this study was descriptive qualitative. The results showed that the learning of Islamic economics is good and effective.
Retail Mix Dan Kepuasan Konsumen Minimarket Siti Maryama; Yayat Sujatna
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 7 No 1 (2018)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v7i1.178

Abstract

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.
Pengentasan Pengangguran Bagi Pemuda di Desa Cigudeg Melalui Kegiatan Budidaya Ikan Lele Yayat Sujatna; Imal Istimal
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 2 NOMOR 2 SEPTEMBER 2018 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.716 KB) | DOI: 10.30595/jppm.v2i2.2443

Abstract

Salah satu daerah dengan tingkat kemiskinan dan pengangguran tertinggi di Provinsi Jawa Barat adalah Kabupaten Bogor. Upaya untuk mengurangi kemiskinan dan pengangguran tersebut diantaranya adalah melalui kewirausahaan. Kegiatan pengabdian masyarakat ini dilakukan sebagai salah satu upaya mengurangi pengangguran tersebut. Adapun tujuan pengabdian masyarakat ini adalah: (1) meningkatnya pemahaman mitra tentang kewirausahaan; (2) terbentuknya usaha budi daya lele bagi khalayak sasaran (mitra); (3) mitra mampu mengelola usaha budi daya lele; dan (4) meningkatkan pendapatan mitra. Metode pelaksanaan kegiatan dilaksanakan melalui metode ceramah (pemberian motivasi) dan praktik lapangan, yaitu budidaya ikan lele. Metode ceramah dilakukan melalui pemberian materi selama satu kali dua jam. Materi diberikan dengan tujuan memberikan pembahaman tentang arti penting berwirausaha. Hasil dari kegiatan ini adalah adanya peningkatan pemahaman dan motivasi mitra tentang kewirusahaan. Pada level implementasi (praktek budidaya ikan lele), budidaya dilakukan di kolam terpal dengan bibit sebanyak 7.000 ekor dengan pemberian full pelet (paka ikan lele). Panen periode pertama menghasilkan 20 kg dan mengalami kerugian sebesar Rp. 750.000. Kendalanya adalah manajemen air dan penggunaan kolam terpal.  Budidaya periode kedua dilakukan di kolam tanah dengan penebaran bibit sebanyak 5.000 dengan pakan pelet dan pakan alternatif. Panen pada periode ini sebanyak 300 kg dengan keuntungan sebedsar Rp. 850.000.
Implementasi Kebijakan Penataan Pedagang Kaki Lima di Kawasan Kota Tua Jakarta Yayat Sujatna
Jurnal Pemberdayaan Masyarakat Vol 3 No 2 (2018): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.657 KB) | DOI: 10.21067/jpm.v3i2.2862

Abstract

Jakarta Old Town is one of historical tourism attraction destination which located in Kota, Jakarta. Currently, the DKI government is taking seriously the revitalization in the area. As the increase of tourists' visit in the area impacts the number of street vendors in the area, DKI government as the one that responsible of cleanliness and safety, starts to take action by issuing regulation to restructure and control the street vendors, socially and economically, and guaranty public interests. The aim of the study was to describe, analyze the policy and its implementation and obstacles in restructuring the street vendor in the area. The method used for this study was descriptive-qualitative. The study showed that the implementation of street vendors restructuring policy was implemented successfully and involved many stakeholders.
Pola Rantai Pasok Industri Kecil Arang Tempurung, Di Kelurahan Muncul, Tangerang Selatan Tasya Lianisari; Amnil Wardiah Hasibuan; Riri Sintia Subakti; Sumarni Siregar; Yeni Mardiah; Yayat Sujatna
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.170

Abstract

Number of studies stated that a pattern of short supply chain will reduce the impact of the bullwhip effect, because their interpreting data and information systems that are less integrated in each supply chain can be minimized. Therefore, this research seeks to confirm a pattern of supply chain at charcoal home industry di South Tangerang. Results confirmed that there are still constraints on every supply chain process in the production of the industry, as well as still haven't been able to resolve the existing problems in the supply chain of the production process. Policy recommendation for the industry is the industry needs to have warehouse to store and maintain inventory, both raw material inventory and production inventory.
Co-Authors Amnil Wardiah Hasibuan Imal Istimal Riri Sintia Subakti Siti Maryama Sumarni Siregar Tasya Lianisari Yeni Mardiah