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All Journal Jurnal Ilmiah Ekonomi Islam Kajian Akuntansi EAJ (ECONOMICS AND ACCOUNTING JOURNAL) JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Abdimisi Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Pengabdian Mitra Masyarakat (JPMM)
Sasmita Sari Ardaninggar
Universitas Pamulang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Social Sciences Other

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Journal : Kajian Akuntansi

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Business Strategic During Pandemic for DO IT Chocolate - University of Pamulang Lely Suryani; Sasmita Sari Ardaninggar; Asih Handayani
Kajian Akuntansi Volume 24, No. 1, 2023
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ka.v24i1.9492

Abstract

It has been almost two years since the Covid-19 virus pandemic has impacted health, education, social life, culture, and economy.  One of the supporting sectors of the nation's economy that has been dramatically affected by the COVID-19 pandemic is the Micro, Small and Medium Enterprises (UMKM) sector, one of which is DO IT Chocolate, where chocolate tours are usually held, which had to be abolished and then reduced income from gift shops and tourist attractions.  The purpose of this paper is the DO IT chocolate management strategy to bounce back during the Covid-19 era.  From the results of this study, it was carried out that to maintain the continuity of DO IT Chocolate, and various strategies were carried out, ranging from determining market segments, product certification to increase consumer confidence, innovating, always paying attention to product quality, promotions, utilizing digital marketing, networking, venturing into traders.  and export is a very appropriate strategy during the covid-19 pandemic
Co-Authors Aditya Riky Nugroho Asih Handayani Dewi Rani Gustiasari Indra Iman Sumantri Julian Muhammad Hasan Julian Muhammad Hasan Hasan Lely Suryani Liana Dwi Septiningrum Rudy Rudy Vivi Iswanti Nursyirwan Vivi Iswanti Nursyirwan