Articles
<![CDATA[PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA KARYAWAN PT BANK X TERHADAP KEPUASAN KERJA ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>
<![CDATA[ Jurnal Madani: Ilmu Pengetahuan, Teknologi, dan Humaniora Vol 2 No 1: Maret 2019 ]]>
Publisher : <![CDATA[Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM) ]]>
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DOI: 10.33753/madani.v2i1.47
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisis pengaruh hubungan budaya organisasi dan motivasi kerja terhadap variabel kepuasan kerja karyawan PT Bank X. Desain penelitian ini adalah penelitian deskriptif yang menjelaskan informasi dan karakteristik populasi atau fenomena yang sedang dipelajari. Uraian yang digunakan adalah untuk perhitungan statistik. Sedangkan penelitian survei dilakukan untuk mengukur variabel melalui penyebaran kuesioner dengan 31 pernyataan yang menggunakan lima poin skala Likert. Metode yang digunakan untuk mengevaluasi hasil survei beberapa penelitian dengan regresi. Data primer yang dikumpulkan dari responden PT Bank X. Selain itu juga menggunakan data sekunder untuk mendukung informasi. Untuk menganalisis sampel yang digunakan sebagai data primer, menggunakan purposive sample. Dengan demikian, data dianalisis dengan hasil menggunakan metode korelasi. Dari hasil penelitian ini menunjukkan bahwa ada hubungan positif dan signifikan antara budaya organisasi dan motivasi kerja terhadap kepuasan kerja karyawan PT Bank X.]]>
<![CDATA[PENINGKATAN VOLUME PENJUALAN MELALUI PELATIHAN MATERI DAN PRAKTIK DIGITAL MARKETING BAGI PARA PELAKU USAHA KECIL MIKRO-PERTANIAN KOTA DEPOK (UKM-P) ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Sasmita Sari Ardaninggar]]>;
<![CDATA[Liana Dwi Septiningrum]]>;
<![CDATA[Dewi Rani Gustiasari]]>;
<![CDATA[Julian Muhammad Hasan Hasan]]>
<![CDATA[ Abdimisi Vol 1, No 1 (2019): Abdimisi ]]>
Publisher : <![CDATA[S1 Accounting Program, Universitas Pamulang ]]>
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DOI: 10.32493/abms.v1i1.3697
<![CDATA[Service to the community conducted by the Lecturer Team of the Faculty of Economics of the University of Pamulang Accounting is conducted by conducting educational training using lecture methods, questions and answers, practices and discussions to micro-small business entrepreneurs about the importance of marketing activities both offline / conventional based, and based online marketing. This program is partnering with micro agriculture micro entrepreneurs in Depok City, especially in Sukmajaya Sub-District, Depok City. The main problem faced by partners is the limited knowledge and skills in marketing agricultural processed products both offline and online. The education program is given with the help of audiovisual infocus media, as well as by providing training in marketing theory based and direct practice of digital based marketing activities by Marketing Lecturers and in collaboration with Digitalpreneur Experts. The main purpose of this community service activity is to provide understanding and knowledge of business actors relating to the power of marketing in the business world. The training was held on 1-3 October 2019, at the Depok City cooperative training center. The evaluation of activities used in community service is an aspect of knowledge and skills. The results of the service activities stated that the training participants got an increase in the aspects of cognition and skills by 27.27% from before the training.]]>
<![CDATA[Pengelolaan Manajemen Keuangan dalam Industri Kecil Menengah di Komunitas Tangsel Berkibar ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Eric Agustinus]]>;
<![CDATA[Nani Mulyani]]>
<![CDATA[ Abdimisi Vol 2, No 1 (2020): Abdimisi ]]>
Publisher : <![CDATA[S1 Accounting Program, Universitas Pamulang ]]>
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DOI: 10.32493/abms.v2i1.4035
<![CDATA[AbstractOne of the components in Tridharma Colleges is implementing community service activities. Each lecturer has an obligation to perform devotion to the community who aims to share the knowledge that has to support the progress of society. The implementation of community dedication in this activity is the management of financial management in the small and medium industries in the Tangsel Berkibar community. Small and medium industries are one of the businesses that produce various types of products on the small and medium scale in accordance with the regulation of the Minister of Industry No. 64/M-IND/7/2016.Small and medium-sized enterprises have a strategic role in national economic development. These dedication activities are also in line with government programs that drive the advancement of small and medium enterprises. The goal of this activity is the members of the Tangsel Berkibar community. This Program is implemented for 3 days (26-28 April 2019). The method is to provide training on financial management for the small and medium industries. The results showed that the participants were enthusiastic about training to run the financial arrangements in his business. For subsequent devotion, activities are expected to provide ongoing training to improve the ability of small and medium industry actors in implementing financial management.]]>
<![CDATA[PARTIAL LEAST SQUARE: PENGARUH FLEKSIBILITAS TERHADAP KEPUASAN DAN LOYALITAS ]]>
<![CDATA[Nina Valentika]]>;
<![CDATA[Vivi Iswanti Nursyirwan]]>
<![CDATA[ Jurnal Ilmiah Econosains Vol 18 No 1 (2020): Jurnal Ilmiah Econosains ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Jakarta ]]>
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DOI: 10.21009/econosains.0181.05
<![CDATA[This study aims to examine the direct effect of flexibility on customer satisfaction, the direct effect of flexibility on customer loyalty, the direct effect of customer satisfaction on customer loyalty and examine the indirect effect of flexibility on customer loyalty with customer satisfaction as an intervening variable. The method used in selecting respondents is the purposive sampling method with a total of 100 respondents. Respondents in this study were students of the Faculty of Economics, Department of Accounting who were also Shopee users and had shopped at least once. The research model uses Structural Equation Modeling Partial Least Square (SEM-PLS). From these studies, it can be found that flexibility has a significant positive effect on customer satisfaction at the 10% level. Flexibility has a significant positive effect on loyalty at the 10% level. Customer satisfaction has a significant positive effect on loyalty at the 10% level. There is a significant positive indirect effect between flexibility on loyalty and customer satisfaction as an intervening variable at the 10% level.]]>
<![CDATA[Implementasi Strategi Pemasaran dalam Meningkatkan Volume Penjualan ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Sasmita Sari Ardaninggar]]>;
<![CDATA[Liana Dwi Septiningrum]]>;
<![CDATA[Dewi Rani Gustiasari]]>;
<![CDATA[Julian Muhammad Hasan]]>
<![CDATA[ Jurnal PkM Pengabdian kepada Masyarakat Vol 3, No 2 (2020): Jurnal PkM: Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Indraprasta PGRI ]]>
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DOI: 10.30998/jurnalpkm.v3i2.5077
<![CDATA[Tujuan pengabdian masyarakat ini adalah untuk memberikan pemahaman terkait pemasaran baik secara offline (konvensional) maupun secara online. Mitra dalam pengabdian ini ialah para produsen hasil olahan pertanian didaerah Sukma Jaya Depok Jawa Barat yang tergabung dalam komunitas UKM Pertanian (UKM-P). Masalah utama yang dihadapi mitra ialah kurangnya pengetahuan dalam memasarkan produk olahan hasil pertanian baik secara konvensional(offline) maupun secara online. Minimnya pengetahuan berdampak pada rendahnya volume penjualan. Solusi yang ditawarkan dalam pengabdian masyarakat ini adalah melalui program pelatihan yang didukung oleh praktisi/akademisi handal dibidang marketing. Target program ini adalah adanya peningkatan keberdayaan mitra baik secara kognitif terkait pemasaran dan juga aspek keterampilan penerapan digital marketing. Metode pelaksanaan kegiatan pengabdian masyarakat dilakukan dengan memberikan ceramah materi pelatihan pemasaran dan juga praktik kegiatan pemasaran berbasis digital yang langsung di sampaikan oleh Dosen Marketing dan juga Pakar Digitalpreneur. Teknik analisis di lakukan dengan observasi keterampilan peserta pelatihan dan juga menilai hasil pre test dan post test peserta pelatihan. Hasil kegiatan menyatakan bahwa peserta sangat antusias dan memerhatikan segala rangkaian acara, baik saat pelatihan materi dan praktik, selain itu dari hasil post test yang sudah terisi terdapat peningkatan aspek kognisi dan skill dari peserta pelatihan yang merupakan pelaku usaha UKM-P sebesar 27,27%. ]]>
<![CDATA[Pembahasan Soal Tes Potensi Skolastik pada SBMPTN 2020 untuk Meningkatkan Kualitas Pelayanan Online di Tengah Pandemi Covid 19 di Bimbel dan Privat MATRIKS ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Nina Valentika]]>;
<![CDATA[Choirul Basir]]>;
<![CDATA[Gerry Sastro]]>;
<![CDATA[Ilmadi Ilmadi]]>
<![CDATA[ Indonesia Berdaya Vol 1, No 2: July 2020 ]]>
Publisher : <![CDATA[Utan Kayu Publishing ]]>
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DOI: 10.47679/ib.202029
<![CDATA[The purpose of community service carried out by the Pamulang University lecturer Team is to provide discussion assistance in answering questions about scholastic potential test to class XII high school students in preparing themselves to take part in the joint selection of state universities (SBMPTN) 2020. Partners in this community service are tutoring and private matrices in Pamulang, South Tangerang, Banten. The subject of community service is students in the public high school class XII who wish to enter state higher education through the SBMPTN 2020 test. The main problem faced by partners is that up to now Bimbel learning media has always been face to face and have never done online learning media, this because technologically Bimbel and private matrix not yet support in providing these services. The solution offered is to do online learning by online meeting application. The direct benefit of this dedication activity is an additional knowledge, skills in solving potential scholastic questions so that students can prepare for the joint selection of 2020 state universities with the method of solving problems quickly and easily. The derivate benefits are expected to be able to make students pass the SBMPTN 2020. This community service activity is carried out in the form of training by providing material and practice of completing the 2020 SBMPTN exam questions. The training is held for two weeks, namely in Monday to Friday, 11 -15 May 2020, and 18-22 May 2020. The method of activities used are practices, questions and answers and discussions. The analysis technique is done by observing aspects of student’s cognition and skills in conquering the subject matter. ]]>
<![CDATA[Modeling The Relationships Between Export, Import, Inflation, Interest Rate, and Rupiah Exchange ]]>
<![CDATA[Nina Valentika]]>;
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Ilmadi Ilmadi]]>
<![CDATA[ Desimal: Jurnal Matematika Vol 3, No 3 (2020): Desimal: Jurnal Matematika ]]>
Publisher : <![CDATA[Universitas Islam Negeri Raden Intan Lampung ]]>
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DOI: 10.24042/djm.v3i3.6942
<![CDATA[This research was a modification of research by Catalbas (2016) and Pratikto (2012). The model that can separate long-term and short-term components are the Vector Error Correction Model (VECM). This study aimed to model export, import, inflation, interest rates, and the rupiah exchange rate using VECM and to test the causality between variables using the Granger Causality test. The inter-variable model obtained in this study was VECM with lag 2 using a deterministic trend with the assumption of none intercept no trend and two cointegrations. In export and import, there was an adjustment mechanism from the short-term to the long-term. This research model was appropriate to forecast the export and import where VECM with export and import as the target variables, the cointegration equation (long-run model) for cointegration equation (long-run model) for Based on the Granger Causality test, it was found that there was a one-way relationship between exchange rates and inflation, export and interest rates, export and import, inflation and export, and import and the interest rate at the significance level of 5%.]]>
<![CDATA[Pemodelan Suku Bunga, Kurs, Impor dan Ekspor dengan Menggunakan VECM ]]>
<![CDATA[Nina Valentika]]>;
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Muhamad Syazali]]>;
<![CDATA[Irfani Azis]]>;
<![CDATA[Syarif Abdullah]]>
<![CDATA[ MUST: Journal of Mathematics Education, Science and Technology Vol 6, No 1 (2021): JULY ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/must.v6i1.5858
<![CDATA[Penelitian ini memodelkan variabel tingkat suku bunga, kurs rupiah, jumlah nilai impor dan jumlah nilai ekspor. Analisis metode Vector Error Correction Model (VECM) yang digunakan dalam penelitian ini untuk memodelkan variabel tingkat suku bunga, kurs rupiah, jumlah nilai impor dan jumlah nilai ekspor. Model untuk variabel ekspor, impor, suku bunga dan kurs dalam penelitian ini adalah VECM dengan lag 2, menggunakan trend deterministic dengan asumsi none intercept no trend, dan terdapat 1 kointegrasi. Dengan menggunakan MAPE, diperoleh bahwa model penelitian VECM tersebut sangat baik untuk meramalkan ekspor, kurs dan impor, sedangkan model penelitian VECM tersebut dikatakan layak untuk meramalkan tingkat suku bunga.]]>
<![CDATA[PARTIAL LEAST SQUARE ANALYSIS OF IMPACT OF PROMOTION ON PURCHASE INTENTION CONSUMER TRUST AS MEDIATION ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v9i1.1792
<![CDATA[The purpose of this study is to assess the impact of promotion on consumer trust, the impact of promotion on consumer purchase intentions, the impact of consumer trust on purchase intentions, and the impact of promotion on purchase intentions with consumer trust as a mediating variable. This research is a case study on Shopee e-commerce, with the research population being Shopee visitors in 2019, as many as 90.7 million. Determination of the sample by purposive as many as 100 people. This study is different from several previous studies which only examined the effect of independent variables on the dependent variable. The novelty of this research is to present a mediating variable. The approach used in data analysis using Structural Equation Modeling with Partial Least Square. The research output explains that in Shopee e-commerce there is a significant positive impact at the 10% real level for promotional variables on consumer trust, as well as promotion on purchase intention, the same results are also shown for the impact of consumer trust on purchase intention, as well as on promotional variables on purchase intention with consumer trust as a mediating variable.]]>
<![CDATA[The Effect of Credit Risk And Efficiency on Bank Performance in Indonesian Banking: With Liquidity as A Mediation Variable ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Melina Sari Dewi]]>
<![CDATA[ EAJ (Economic and Accounting Journal) Vol 4, No 2 (2021): EAJ (Economic and Accounting Journal) ]]>
Publisher : <![CDATA[S1 Accounting Department, Faculty of Economic, Universitas Pamulang. ]]>
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DOI: 10.32493/eaj.v4i2.y2021.p126-140
<![CDATA[Bank performance is important in the stability of a country. If a bank's financial performance is poor, it will have an impact on channeling funds to who need funds and will hinder the economy of a country. Therefore, this research was conducted to examine the factors that influence bank performance. This research has developed novelty that is of from research before with the use of an intermediary variable is Liquidity. This research uses secondary data in the form quarter time series from 2013 to 2019. The population and samples in this study are 41 conventional banks. The sampling technique used is exhaustive sampling method. The data analysis technique used is Path Analysis and Sobel Test to measure Intervening variables. The results of research on substructure I that partially Credit Risk and Efficiency have a negative and significant effect on Bank Performance, while the level of Liquidity has no effect on Bank Performance. In substructure II, Credit Risk and Efficiency do not affect the Liquidity Level. For the path analyze results in this research using the single test, it is found that the liquidity level does not interfere in the effect of credit and efficiency on bank performance.]]>
