Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Abdimisi EkoPreneur
Afrida Yani
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis

 1 
PENGELOLAAN KOMUNIKASI DAN PROMOSI SEKOLAH UNTUK MENGETAHUI PERSEPSI ORANG TUA DALAM MEMILIH SEKOLAH DASAR AFRIDA YANI
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol 3, No 2 (2018): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.917 KB) | DOI: 10.32493/pekobis.v3i2.P49-59.2044

Abstract

ABSTRAK School communication and promotion are important in attracting parents to choose primary school. Management of school communication and promotion affects parents' perceptions. The purpose of this study is to empirically test the management of school communication and promotion that influences the perception of parents in choosing elementary schools in the Permata Gemilang Integrated Islamic Primary School BSD, South Tangerang. This study uses a qualitative approach with triangulation techniques. From the results of this study found, among others, the communication that has been done by the teachers and SDIT Permata Gemilang staff towards the parents of the students is good enough, but parents of students are not satisfied with the communication services carried out by the Foundation and the school promotion has not been maximized so it affect parents' interest in choosing elementary school. Kata Kunci: Promotion, Communication, Perception
Co-Authors Fitria Anggraini Rostianti Habibah Habibah Lyandra Aisyah Margie