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All Journal Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Abdimisi EkoPreneur
Afrida Yani
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Promosi Produk Kerajinan Daur Ulang Sampah Untuk Menarik Minat Beli Masyarakat di Bank Sampah Sri Rejeki Habibah Habibah; Afrida Yani; Lyandra Aisyah Margie; Fitria Anggraini Rostianti
Abdimisi Vol 2, No 1 (2020): Abdimisi
Publisher : S1 Accounting Program, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v2i1.6218

Abstract

This community service has a general goal to help partners set a strategy for promoting waste recycling handicraft products so as to attract public buying interest, an appropriate promotional strategy will greatly assist partners in marketing handicraft products. The theme of this PKM is Promotion Strategy, by involving lecturers and resource persons Lecturers in the Accounting Study Program from Pamulang University. The results of the PKM implementation carried out on 18, 19 and 20 June 2020 were adding knowledge in the field of marketing, especially about promotion strategies from the participants of the Sri Rezeki Waste Bank Management group in Benda Baru, South Tangerang, Banten. The response of the participants was very good and happy because it was very helpful in learning about the promotion strategy. The suggestion that was conveyed was the PKM activities in the future to be carried out continuously so that the participants would always get guidance in conducting promotional strategies so that handicraft products could attract people's buying interest. To the community to be more enthusiastic in collecting waste because it can provide high economic value.
INFLUENCE OF MARKETING MANAGEMENT PRACTICUM AT KOPINMART UNPAM AGAINST STUDENT INTEREST BECOME ENTREPRENEURS Afrida Yani; Lyandra Aisyah Margie; Habibah Habibah
EkoPreneur Vol 1, No 2 (2019): EkoPreneur
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ekop.v1i2.5142

Abstract

The purpose of this study was to determine the effect of marketing management practicum on student interest to become entrepreneurs in accounting students at UNPAM  (Universitas Pamulang).  This study uses a simple  linear regression analysis technique. The analysis was performed using SPSS software version 24.0 The population in this study amounted to 361 active S1 Accounting Economics  students who have received marketing management practicum subjects in the even semester 2018-2019, while samples taken incidentally were 118 students. The results of the research that have been done show that the marketing managemen practicum has a significant effect on student's interest to become entrepreneurs through Kopinmart UNPAM. This proves that the existence of special subjects  namely marketing management practicum and the provision of facilities to  Kopinmart UNPAM products can make students more confident and have a high motivation to become an entrepreneur.  Keywords: Marketing management practicum, interest become entrepreneurs.
PENGELOLAAN KOMUNIKASI DAN PROMOSI SEKOLAH UNTUK MENGETAHUI PERSEPSI ORANG TUA DALAM MEMILIH SEKOLAH DASAR AFRIDA YANI
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol 3, No 2 (2018): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.917 KB) | DOI: 10.32493/pekobis.v3i2.P49-59.2044

Abstract

ABSTRAK School communication and promotion are important in attracting parents to choose primary school. Management of school communication and promotion affects parents' perceptions. The purpose of this study is to empirically test the management of school communication and promotion that influences the perception of parents in choosing elementary schools in the Permata Gemilang Integrated Islamic Primary School BSD, South Tangerang. This study uses a qualitative approach with triangulation techniques. From the results of this study found, among others, the communication that has been done by the teachers and SDIT Permata Gemilang staff towards the parents of the students is good enough, but parents of students are not satisfied with the communication services carried out by the Foundation and the school promotion has not been maximized so it affect parents' interest in choosing elementary school. Kata Kunci: Promotion, Communication, Perception
Co-Authors Fitria Anggraini Rostianti Habibah Habibah Lyandra Aisyah Margie