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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS
Haerdiansyah Syahnur
Fakultas Ekonomi, Universitas Muslim Indonesia Jl. Urip Sumoharjo, KM 5.Gedung Fakultas Ekonomi Dan Bisnis, Kampus II UMI Makassar, Sulawesi Selatan
Decision Sciences, Operations Research & Management

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Bagaimana Gaya Hidup mempengaruhi Keputusan Pembelian Tiket Online Muhammad Ashoer; Haerdiansyah Syahnur; Imaduddin Murdifin
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 20, No 1 (2019): April - September 2019
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.143 KB) | DOI: 10.30596/jimb.v20i1.2493

Abstract

Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. A total sample of 102 respondent was stipulated refer to purposive sampling technique criterion. To measure the significance of the predictors variable, SEM (Structural Equation Model) – PLS (Partial Least Square) analysis was applied. The outcome show that Price-oriented and Time-oriented Lifestyle has no significant impact on online purchasing decision in Tiket.com and is contradict with the findings from prior research. The implications of the results are expected to enrich future studies and develop e-commerce strategies in Indonesia
Co-Authors Ashoer, Muhammad Murdifin, Imaduddin