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All Journal Rambideun : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia
M Saleh
Universitas Almuslim
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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SOSIALISASI PEMETAAN KLASTERISASI INDUSTRI KECIL DAN MENENGAH (IKM) DI KABUPATEN BIREUEN: - azka rizkina; Sri Wahyuni; M Rasyidin; M Saleh; Mahdi Mahdi
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2021): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v4i3.802

Abstract

Small and Medium Enterprises (SMEs) is an industrial sector that carries out activities in the form of producing various types of products that can grow the economy. Bireuen Regency is an area that has great potential in the development of SMEs. However, so far, SMEs are still running independently, making it difficult for SMEs to meet their needs within a certain period of time, such as limited access to raw materials which sometimes have to be imported from outside Bireuen Regency and even from outside Aceh Province, which in the end will harm SMEs due to backorder. Through industrial clustering, specific or similar SMEs will strengthen each other in a supply chain network, the process of creating value-added with the geographical proximity factor. The academic team of Al Muslim University with Bappeda collaborated in the socialization of "Small and Medium Enterprise (SMEs) Clusterisation Mapping in Bireuen Regency” with the participants are the Camat (head of subdistrict) from 17 subdistricts. The methods introduced are K-Means and GIS. As a result of this socialization, the Camat received surveyors to collect SMEs data in each sub-district.
Pemberdayaan UMKM Kelapa Gongseng Aceh Melalui Pemasaran Berbasis Digital Dalam Upaya Menembus Pasar Global M Saleh; M. Rasyidin; Hamdani; Afkar
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.492

Abstract

Micro, small and medium enterprises (MSMEs) are one of the primary drivers of the Indonesian economy, as a result if the MSME sector is disrupted, the national economy could also be eroded. According to the Central Statistics Agency (BPS), in 2021 the number of MSMEs will reach 65.46 million units. Maju Sejahtera is an MSME in Panjang Mesjid Village, Panjang Subdistrict, Bireuen Regency, Aceh Province which operates in the food service sector producing gongseng coconut. This group has been running its business since 2019 and produces around 30-50 kg of gongseng coconut every week with a market selling price of around 50 thousand per kilogram. This fishing business group has 5 freelance workers and has assets of around 24 million rupiah. However, recently the production and sales of gongseng coconut have decreased, this is due to the Covid-19 pandemic that has hit the world, so it indirectly affects the demand for gongseng coconut. Before the Covid-19 pandemic, MSME Maju Sejahtera had an obstacle in running a business in the field of product marketing, the system that had been used was still traditional, namely marketing to local traders or the products were taken by collectors, then MSME Maju Sejahtera had no business management or financial management, during This often causes problems in financial management, namely business finances are often combined with family finances so it is very difficult to see profits in the business. The aim of this service activity is to increase partners' knowledge in business management and digital marketing. The implementation method is to provide business management training and direct digital sales practice through marketplaces and social media. The result of this activity is an increase in partners' knowledge about business management and better digital marketing.
Co-Authors Afkar Afkar azka rizkina Hamdani M Rasyidin M. Rasyidin Mahdi Mahdi Sri Wahyuni