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All Journal Jurnal Profiet Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Marketing Jurnal Ecogen Bisnis Net : Jurnal Ekonomi dan Bisnis
Romi Rianto Harahap
Prodi Akuntansi - STIE Perbankan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ecogen

 1 
PENGARUH PERSEPSI KONSUMEN MENGENAI HARGA, LOKASI, DAN KUALITAS PASAR MODERN TERHADAP MINAT BELI KONSUMEN Diki Rikardo Effendi; Riche Fermayani; Ash Shadiq Egim; Romi Rianto Harahap
Jurnal Ecogen Vol 4, No 2 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i2.11169

Abstract

This study aims to look at the analysis of the influence of consumer perceptions of price, location, and modern market quality on consumer buying interest in PT. Ramayana Lestari Sentosa Padang Branch (case study at the Robinson Supermarket Padang Branch). The sample in this study was measured by distributing questionnaires to 100 consumers at the Padang branch of Robinson Supermarket so that there were 100 research samples. Based on the results of the partial t test it can be concluded that prices have a negative and significant effect on consumer buying interest because the significance value is 0.047 < 0.05 which is supported by the value of t count of -2,016 < t table of -1,983. Based on the partial t test it can be concluded that the location has a positive and significant influence on consumer buying interest because the significance value is 0.003 < 0.05 which is supported by the value of t count of 3.037 > t table of 1.983. Based on the partial t test it can be concluded that market quality has a positive and significant influence on consumer buying interest because the significance value is 0,000 <0,05 which is supported by the value of t count of 9,298 > t table of 1,983. Based on the simultaneous F test it can be concluded that the price, location and market quality together or simultaneously have an influence on consumer buying interest because the significance value for the simultaneous F test is 0,000 < 0,05 which is supported by the calculated F value of 68,843 > F table amounting to 2,462. The ability of the independent variable in this case is the price, location and market quality of the dependent variable in this case is the consumer buying interest of 67.3% while the remaining 33.7% is influenced by other variables other than variables not included in the research model such as promotion.Keywords: price, location, market quality, and consumer buying interest
Pengaruh Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen Yamaha Nmax (Studi Kasus Pada PT. Yamaha Tjahaja Baru) Riche Fermayani; Ash Shadiq Egim; Romi Rianto Harahap
Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i3.12014

Abstract

This study aims to determine the effect of product quality and brand image on consumer satisfaction Yamaha Nmax in Padang City (Case Study at PT. Yamaha Tjahaja Baru Padang). The samples examined in this study were 84 respondents who were consumers of Yamaha Nmax in Padang City. Based on the statistical t test performed, it can be concluded that the product quality variable has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the statistical t test performed, it can be concluded that the brand image has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the simultaneous f test obtained a significance value of 0,000 < 0,05, it can be concluded that product quality and overall brand image have a significant effect on consumer satisfaction on Yamaha Nmax in Padang City. The magnitude of the influence of the independent variable on the dependent variable is 74.8%, the remaining 25.2% is influenced by other variables not included in the research model.Keywords: Product Quality, Brand Image, and Consumer Satisfaction 
Analisis Perbandingan Kepuasan Nasabah Sebelum dan Saat Diberlakukannya Pembatasan Sosial Berskala Besar Pada Bank Nagari Riche Fermayani; Romi Rianto Harahap; Ega Danu Gusti
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12879

Abstract

This study objectives to analyze the comparison of customer satisfaction before and during lockdown at Bank Nagari Main Branch Padang. Samples of this studied were 100 respondens who were customers of Bank Nagari in Padang.  Analysis used the paired sample t test with results conclude for the customer satisfaction variable, explain a difference in customer satisfaction before and during lockdown as indicated the value of significancy is 0.000 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the dimensions of tangible before and during lockdown because the value of significance is 0.010 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the reliability dimension before and during lockdown it indicated by a significance of value is 0.040 < 0.05. The customer satisfaction variable that can be concluded there is a difference in customer satisfaction based on the responsiveness dimension before and during lockdown by a significance value is 0.030 < 0.05. The customer satisfaction variable indicated that there is a difference in customer satisfaction based on the assurance dimension before and during lockdown obtained a significance value is 0.000 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the empathy dimension before and during lockdown because the significance value is 0.000 < 0.05. This indicates that the implementation of the lockdown adjustment policy in providing services to customers has reduced customer satisfaction based on the empathy dimensionKeywords: Customer Satisfaction, Tangible, Reliability, Responsiveness, Assurance, And Empathy 
Pengaruh Kepuasan Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan Riche Fermayani; Romi Rianto Harahap; Purnama Ramadhan
Jurnal Ecogen Vol 6, No 2 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i2.14637

Abstract

This study objective to find out the influence of job satisfaction and organizational commitment on employee performance at Bank Nagari Bukittinggi. Sample from this study were 87 respondents who were employees of Bank Nagari Bukittinggi Branch. Based on the partial t test, it can be seen that the job satisfaction variable has a significance value of 0.000 < 0.05, the conclusion is that the job satisfaction variable has a positive and significant effect on employee performance. The organizational commitment variable has a significance value of 0.000 < 0.05, the conclusion is that the organizational commitment variable has a positive and significant effect on employee performance. Based on the simultaneous f test, it is obtained a significance value of 0.000 < 0.05, the conclusion is that job satisfaction and organizational commitment as a whole have a significant effect on employee performance. The amount of influence of the independent variable on the dependent variable is 91.3%, the remaining 8.7% is influenced by variables other than the research model.
Co-Authors Ash Shadiq Egim Atsarina, Alyani Diki Rikardo Effendi Dwi Putri Elisa Siska Ega Danu Gusti Fahrul Ruzi Genny Intan Sari HR Lisa Fitriani Rahman Purnama Ramadhan Rafinda Rahmat Riche Fermayani Silma Yulita Sry Yulia Anrizal Suci Rahmadhani Chania