Article Per Year (5 Year)
p-Index From 2019 - 2024
1.037
P-Index
This Author published in this journals
All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Ilmiah Poli Bisnis Jurnal Bisnis Mahasiswa Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Journal of Sustainable Community Development
Ayu Puspitasari
Politeknik Negeri Batam
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Poli Bisnis

 1 
Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Motivation terhadap Perilaku Impulse Buying Ayu Puspitasari; Septi Novita Sari Telaumbanua
Jurnal Ilmiah Poli Bisnis Vol 14 No 1 (2022)
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the influence of shopping lifestyle, fashion involvement, hedonic shopping motivation on impulse buying behavior. Where this research is motivated as a result of the high use of marketplace sites which causes people's behavior towards unplanned purchases (impulse buying) to also increase. The increase in impulse buying behavior in this study was influenced by 3 (three) factors, namely shopping lifestyle, fashion involvement, and hedonic shopping motivation. This research design uses an explanatory research approach and a quantitative descriptive analysis approach. The respondents of this research are people from the Batam city area who have used the Shopee application. And the number of respondents in this study were 100 people. The data analysis technique used is descriptive analysis and multiple linear regression analysis with testing using SPSS Version 20 software. The partial results show that shopping lifestyle, fashion involvement, has no significant effect on impulse buying behavior, while hedonic shopping motivation has an effect on impulse buying behavior. Meanwhile, the simultaneous testing of shopping lifestyle, fashion involvement, hedonic shopping motivation variables has an effect on impulse buying behavior
Co-Authors Adhitomo Wirawan Alif Fikri Alrido Martha Devano Andi Erna Mulyana Angel Aurora Atiqotun Nisa Dian Mulyaningtyas Dwi Kartikasari Fandy Bestario Harlan Fitriana Dwi Puspita Hendrawan, Bambang Jessica Olifia Larasati Othanindyah Mia Syafrina Muhammad Zainuddin Nuzuly Fikri Pandu Agussa Putra Prima Sue Nurlia Rahmat Hidayat Raja Fillandini Ria Anggraini Septi Novita Sari Telaumbanua Shinta Wahyu Hati Sri Zuliarni Sugeng Riadi Sutra Intan Yulinda Yulinda Yulinda