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All Journal Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Procuratio : Jurnal Ilmiah Manajemen Bilancia : Jurnal Ilmiah Akuntansi Jurnal Edueco Jurnal Penelitian Ekonomi Akuntansi (JENSI) Journal of Management and Bussines (JOMB)
Yoseph Darius Purnama Rangga
Fakultas Ekonomi, Program Studi Akuntansi Universitas Nusa Nipa Maumere
Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Management and Bussines (JOMB)

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Pengaruh Kualitas Layanan terhadap Kesetiaan Pengunjung di Desa Wisata Natalia Kristiani Tandafatu; Yoseph Darius Purnama Rangga
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3980

Abstract

This study aimed to describe and understand the tangiable, reliability, responsiveness, assurance, and empathy that can affect the loyalty of visitors in Koja Doi Tourism Village. The research method used is a quantitative method. The data used in this study is primary data in the form of questionnaires distributed to tourists visiting the Koja Doi Tourism Village, Sikka Regency. The sample used has a sampling limit of 100 respondents. The results showed, Test result F is known to be a significant value (10.033) with a significant value of 0.00 where smaller 0.05 or below 5%. The results of the T test are known that, a) the significance value of the physical evidence of 0.049 < 0.05; b) the significance value of reliability of 0.048 < 0.05; c) the significance value of the presumption of 0.044 < 0.05; d) the significance value of the guarantee of 0.013 < 0.05; e) the significance value of the attention of 0.036 < 0.05. Conclusions, partially or simultaneously show that physical evidence, reliability, responsiveness, assurance and attention affect the loyalty of visitors.. Keywords: Service Quality, Visitor Loyalty, Koja Doi Tourism Village, Sikka Regency
Co-Authors Andreas Rengga Cicilia Ayu Wulandari Nuwa Emilianus Eo Kutu Goo Henrikus Herdi, Henrikus Imanuel Wellem imelda virgula wisang Kurniawan Gheta, Antonius Philipus Magdalena Samosir Maria Nona Dince Natalia Kristiani Tandafatu Paulus Juru Viktor Eko Transilvanus Vinsensius Ama Muda Walter Obon