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All Journal Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
I Gusti Ngurah Putra
Jurusan Ilmu Komunikasi Fisipol UGM
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Air Asia Crisis Communications Strategies and Malaysia Airlines: A Content Analysis Ni Ketut Dimar Warsihantari; I Gusti Ngurah Putra
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 1 (2018): June 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.978 KB) | DOI: 10.25008/jkiski.v3i1.145

Abstract

The aviation industry is one of the most vulnerable industrial sectors to the crisis. Failure to manage the crisis they face can threaten their lives. Therefore, managers of airline companies are required to have the ability to manage crisis and communicate in crisis situations. Crisis communication strategy becomes an important part in crisis management. This study uses content analysis of the crisis communication strategies used by AirAsia and Malaysia Airlines in their respective aircraft accidents on December 28, 2014 and March 8, 2014. This research found that both companies were fast enough to respond to crises despite differences in strategy they use in responding the  crisis. AirAsia emphasizes the use of apology without ignoring compensating, while Malaysia Airlines emphasizes compensation without ignoring apology.
KONTEKS HISTORIS PRAKTEK HUMAS DI INDONESIA I Gusti Ngurah Putra
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.58

Abstract

As a part of management function public relations has been practiced in Indonesia since the Independence day. The development of public relations practice in Indonesia is influenced, among other things, by political system, government policies and economic development. As Indonesian political system is becoming more democratic, organizations are required to apply the symmetrical public relations models as suggested by Grunig. 
Co-Authors Ni Ketut Dimar Warsihantari