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All Journal Juara: Jurnal Riset Akuntansi MEDIA BINA ILMIAH Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bestari (JPMB) Media Bina Ilmiah Jurnal Pengabdian Pancasila (JPP) Indonesian Journal of Advanced Social Works (DARMA) Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Pengabdian Masyarakat
Rita Yuanita Toendan
Fakultas Ekonomi Dan Bisnis, Universitas Palangka Raya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Bestari (JPMB)

 1 
Consumer Knowledge and Product Variants on Buying Decisions for Herbalife RIZ Club Products in Palangka Raya City Rita Yuanita Toendan; Hansly Tunjang
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i1.3111

Abstract

This community service activity aims to increase purchasing decisions for Herbalife products in Palangka Raya City. The community service method used in this community service is descriptive quantitative. This community service was carried out using the Partial Least Square (PLS) analysis tool on 60 respondents who purchased Herbalife products in Palangka Raya City. The results of this community service show that (1) Consumer knowledge has a significant effect on the decision to purchase Herbalife products in the city of Palangka Raya, (2) Product variants have a significant effect on the product purchase decision on purchasing Herbalife products in the city of Palangka Raya. So that the results of this community service activity can be a reference for Herbalife to increase knowledge and focus on product variants, so that consumers can use products in a sustainable manner.
Co-Authors Hansly Hansly Hansly Tunjang Hansly Tunjang Laden Mering Noorjaya Nahan Noorjaya Nahan Noorjaya Nahan Peridawaty Peridawaty Peridawaty Peridawaty Peridawaty Peridawaty Peridawaty Tania Desfira Putri Rosyana Vivy Kristinae