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All Journal AGRIEKONOMIKA J-MAS (Jurnal Manajemen dan Sains) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jupeko (Jurnal Pendidikan Ekonomi)
Yusrianto Sholeh
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences

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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Pengaruh Harga, Kualitas Pelayanan, dan Lokasi terhadap Minat Beli Konsumen pada Rumah Makan Mie Endess Arosbaya Uswatun Hasanah; Octaviana Arisinta; Yusrianto Sholeh
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.493

Abstract

Indonesia has a culinary diversity that stretches from west to east Indonesia and is still embedded in the social life of the local community. Each region has its own unique food because each culture is different from one another. For example, Madurese cuisine is synonymous with spicy salty taste. The development of the Food House business in Bangkalan is progressing very quickly. One example in Bangkalan is Mie whip, Mie endes, and so on. Many things are taken into consideration by consumers to arrive at a decision to choose a particular restaurant or company. The restaurant management must try to meet the criteria that are considered by consumers, both in terms of service quality, price and location so that they can easily attract consumer buying interest. One of them at the Endess Mie Restaurant is a noodle restaurant that is currently popular among young people. Based on the background that arises above, it makes researchers interested in conducting research on "The Effect of Price, Quality and Location on Consumer Interest." This research uses Mie Endes Arosbaya as the object of research. The population in this study was the end of the Arosbaya noodle restaurant and the sample taken was 60 people with questionnaire data as an instrument. The method in this research is quantitative research. This type of research uses associative research. associative research is a type of research that aims to determine the effect of two or more variables. The results showed that price partially had a significant positive effect on consumer buying interest at Arosbaya Endess noodle restaurant, location partially had a significant positive effect on consumer buying interest at Arosbaya Endess noodle restaurant, while service quality partially had no effect on consumer buying interest in Arosbaya Endess noodle restaurant, and simultaneously price, service quality and location have a significant positive effect on consumer buying interest at Arosbaya Endess noodle restaurant.
Pengaruh Penerapan E-Ticket terhadap Kepuasan Konsumen PT ASDP Indonesia Ferry (Persero) Cabang Pelabuhan Kamal Aqidatul Annisa; Ika Lis Mariatun; Yusrianto Sholeh
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1461

Abstract

The basis of this research is the change in service that is felt by changes in payments made by electronic payments to get e-tickets at the port branch of PT ASDP Indonesia Ferry (Persero) Kamal Bangkalan, currently PT. ASDP's policy in deploying e-tickets is to change the system from using manual tickets to e-tickets, so that during the implementation process there are still complaints and dissatisfaction from passengers in using the e-ticket service. consumers have a need to learn. The question posed in this study is whether the quality of information and service systems can have a positive effect on passenger satisfaction. on passengers. satisfaction when using PT. ASDP Indonesia Ferry (Persero). This study uses a quantitative approach to the type of field research. The object of this research is the consumers of PT ASDP Ferry Indonesia (Persero), namely through passengers who use e-ticketing services. Sampling was done by simple random sampling technique with 30 samples as respondents. The data used in this study are primary data obtained from distributing questionnaires. Methods of data analysis in this study used research instrument tests, classical hypothesis testing, multiple linear regression tests, t-statistical tests and F-statistical tests, analyzed using SPSS20 software and Microsoft Excel 2010. The results also showed that system quality, information quality and service quality has a positive and significant effect on consumer satisfaction in using the e-ticketing service of PT ASDP Indonesia (Persero) Ferry. Partially, system quality (X1) has a positive and significant effect on information quality (X2) and service quality (X3) has a positive and significant effect on passenger satisfaction (Y) PT. ASDP Indonesia Ferry (Persero) uses an online ticket service system.
Co-Authors Aqidatul Annisa AULIA DAWAM Ika Lis Mariatun Octaviana Arisinta Uswatun Hasanah