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All Journal Jurnal Ilmu Sosial dan Ilmu Politik Communications
Widodo Agus Setianto
Universitas Gadjah Mada
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmu Sosial dan Ilmu Politik

 1 
Kajian Epistemologis Iklan Politik dan Perilaku Memilih dalam Dinamika Pemilu 2009 Widodo Agus Setianto
Jurnal Ilmu Sosial dan Ilmu Politik Vol 12, No 3 (2009): MARET (Parpol dan Pemilu)
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.275 KB) | DOI: 10.22146/jsp.10976

Abstract

This paper elaborates theoretical explanation of political ads phenomena, the image of the party and voting behavior. The use of political ads has been increasing in various political events such as legislative election, presidential elections and local election since the post new order era. Theoretical explanation suggests that political ads as a form of political communication has a role in the formation affect the image and the voter behavior.
Konvergensi Media Periklanan dalam Konstelasi Perkembangan Teknologi Media Widodo Agus Setianto
Jurnal Ilmu Sosial dan Ilmu Politik Vol 12, No 2 (2008): NOVEMBER (Media dan Demokrasi)
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.106 KB) | DOI: 10.22146/jsp.10982

Abstract

The recent development of information technology and commuitication with the presence of new media has affected human behaviors and habit especially in media consumption patterns. Efforts should be made by the conventional mass media, as advertising media, to be in line with the new media development. This article argues that the form of advertising media in the new media environment will be convergence media advertising.
Co-Authors Dessy Kushardiyanti Seipah Kardipah