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All Journal Jurnal Ilmiah Kursor INTEGER: Journal of Information Technology Jurnal Matematika: MANTIK Network Engineering Research Operation [NERO] Unisda Journal of Mathematics and Computer Science (UJMC) Zeta - Math Journal DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Contemporary Mathematics and Applications (ConMathA) Lentera: Jurnal Ilmiah Kependidikan STLISTIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Journal Focus Action of Research Mathematic (Factor M)
Kuzairi
Universitas Islam Madura
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : STLISTIKA: Jurnal Bahasa, Sastra, dan Pengajarannya

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Language of Advertisement: A Pragmatic View Kuzairi Kuzairi
STILISTIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 1 No 2 (2016): Stilistika: Jurnal Bahasa, Sastra, dan Pengajarannya
Publisher : STKIP PGRI Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.538 KB) | DOI: 10.33654/sti.v1i2.370

Abstract

This study concerns with pragmatic features which are used in the English utterances said by Agus in 3 Cellular advertisement. The problem which is designed in this research is “How are the pragmatic features such as; Lexical uses, Interlanguage analysis, Conversational Maxims and Politenessused in the English utterances said by Agus in 3 cellular advertisement?” The writer uses qualitative approach since the data are the utterances which are produced by Agus in 3 cellular advertisement. He also applies some steps in collecting the data. They are: (1) Watching the advertisement and paying attention to the English utterances said by Agus in 3 cellular advertisement. (2) Identifying the English utterances that are said by Agus in the advertisement. (3) Writing down the utterances and learn them based on the pragmatic views. (4) Taking the utterances as the data that are going to be analyzed by the writer. While in analyzing the data, the writer does the following procedures: (1) Firstly, classifying the pragmatic features. The writer chooses some pragmatic features in his study. They are the lexical uses, Interlanguge analysis, Conversational Maxims, and Politeness. (2) Then, analyzing the data which are the utterances said by Agus based on the pragmatic features above. (3) After finding the result of the analysis, the writer gives conclusion of the research. After analyzing the data, the writer finds that the utterances said by Agus in 3 Cellular advertisement are influenced by some pragmatic features such as: Lexical uses, Interlanguage analysis, Conversational Maxims and Politeness. The features are rather distinctive with the common conversation. Based on what the writer found in his study, he concludes that English utterances produced by Agus in 3 Cellular Advertisement are unique and funny language according to pragmatic views and seen from the features of pragmatics such as: Lexical uses, Interlanguage analysis, Conversational Maxims and Politeness
Co-Authors A.A. Ketut Agung Cahyawan W Anisatus Sholiha Anwari, Anwari Buhari Buhari Dian Islami Faisol Faisol, Faisol Hidya Maulida Ifadatul Ulfah Ira Yudistira Ira Yuditira Islami, Dian Lilik Safitri M Fariz Fadillah Mardianto M. Fariz Fadillah Madianto M. Fariz Fadillah Mardianto M. Fariz Fadillah Mardianto Mahrus Alifandi Moh. Yaqin Naylur Rohman Noer Azizah Nur Halimah Pramiswari, Titin Rica Amalia Riyatun Hasanah Sahidah Sahidah Siti Lailiyah Siti Mamdudah Sumiatun Sumiatun Suyibah Suyibah Titin Pramiswari Tony Yulianto Ummi Nur Yatun Hasanah Yaqin, Moh