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All Journal Jurnal Kajian Bali JURNAL WIDYA GANESWARA Ilomata International Journal of Tax and Accounting
Burhannudin Burhannudin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL WIDYA GANESWARA

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PENGARUH PROMOSI, KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO Ridhoi Nurmalatyas Saputri; Burhannudin Burhannudin
JURNAL WIDYA GANECWARA Vol. 29 No. 1 (2020): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Populasi dalam penelitian ini merupakan pelanggan dengan jumlah 150 orang. dan mengambil sampel dengan jumlah 75 orang dalamt 3 bulan terakhir dengan menggunakan Acciidental Sampling. Dengan nilaii F 70,761 > Ftabel 2,74 dengan siggnifikan 0,000 < 0,05. Dengan uji t (uji parsiall) promosi (X1) berpengaruh terhadap keputusan pembelian dengan t hitung 2,403 > ttabel 1,994 dengan nilai signifikan 0,019 < 0,05. Varriabel kualitas produk (X2) berpengaruh terhadap keputusant pembelian dengan t hitung 2,716 > ttabel 1,994 dengan nilai signifikan 0,008 < 0,05. Varriabel keragaman produk (X3) berpengaruh terhadap keputusan pembelian dengan t hitung 2,412 > ttabel 1,994 dengan niilai signifikan 0,018 < 0,05. Kuallitas produk menjadi faktor paling dominan dibandingkan promosi dan keragaman produk. Koefisien determinasi yang diperoleh sebesar 0,866 berarti 74,9% variasi variabel kepututsan pembelian dijelaskan oleh promosi, kuallitas produk dan keragaman produk, sedangkan sisanya 25,1% dipengaruhi varriabel diluar penelitian seperti kuallitas pelayanan, store atmosphere, harga dan lokasi penelitian.
Penilaian Kinerja Keuangan Ditinjau dari Rasio Likuiditas, Solvabilitas dan Profitabilitas (Studi Pada PT. Surya Bayu Sejahtera) RAFLI ARDIANSYAH; Burhannudin Burhannudin
JURNAL WIDYA GANECWARA Vol. 29 No. 1 (2020): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Financial performance appraisal is intended to review and measure the achievement of the company against the initial planned objectives within a predetermined time frame. Financial ratio analysis can be used to assess the company's financial performance. This research was conducted with the aim to determine the financial performance of PT. Surya Bayu Sejahtera in 2014-2018 through the ratio of liquidity, solvency, and profitability. This research uses descriptive methods and uses secondary data. The results of this study showed that the liquidity ratio in 2014-2018 experienced fluctuations and the company was in less good condition. The solvency ratio in 2014-2018 is in good condition and continues to increase, even though in 2015 and 2016 the company has no debt. Profitability ratios during 2014-2018 tend to fluctuate and companies are in less good condition. Overall, the 2014-2018 ratio analysis tends to fluctuate and companies are in less good condition. This means that PT. Surya Bayu Sejahtera experiences ineffective problems in terms of the use of company funds, but this is not dangerous for the company because it will not cause bankruptcy for the company.
Co-Authors Abdul Kadir MS Bustani Bustani Desak Made Yoniartini Khuzaini Khuzaini Mahsun Mahsun RAFLI ARDIANSYAH Ridhoi Nurmalatyas Saputri