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Journal : IQTISHODUNA

Analisis Kemampuan Dinamis dalam Kelangsungan Hidup Usaha Kecil di Ekosistem Kewirausahaan selama Covid-19 Esy Nur Aisyah; Sudarmiatin Sudarmiatin; Agus Hermawan
IQTISHODUNA IQTISHODUNA (VOL.18, No.2, 2022)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.91 KB) | DOI: 10.18860/iq.v18i2.13918

Abstract

This research adopts a dynamic capability lens to study how small business entrepreneurs try to survive and grow in the entrepreneurial ecosystem affected by covid-19. The research method is using a qualitative design, 5 MSMEs in Malang City have been interviewed to assess how the entrepreneurial ecosystem in Malang City has been affected by covid-19. This allows a contemporary and realistic understanding of how small entrepreneurs are adapting to crises. The findings suggest that the entrepreneurs in this study can leverage their capabilities in terms of how they scan the current business environment and make decisions accordingly. Furthermore, small business entrepreneurs adopt a flexible approach to be able to react to the unexpected changes of covid-19 and the affected market environment. Business agility will help entrepreneurs to respond to internal and external changes in an efficient manner. Many business functions cannot resume due to the covid-19 pandemic. Marketing techniques that were considered profitable and successful before 2020 will not develop now. This is because small businesses work with fewer resources and are under financial pressure. To get the most out of fewer resources is to adapt to more digital-based functions.
Analisis Tingkat Kreativitas Wirausaha Mahasiswa Melalui Program Komunitas Entrepreneur Esy Nur Aisyah
IQTISHODUNA IQTISHODUNA (VOL.17, No.1, 2021)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.649 KB) | DOI: 10.18860/iq.v17i1.7949

Abstract

This research is motivated by the Entrepreneur Community Program's existence as support for entrepreneurship courses in the Islamic Banking Department, Faculty of Economics, UIN Maulana Malik Ibrahim Malang to produce graduates who have high selling value, entrepreneurship, and creativity to be able to compete. The learning approach in the program is Project-Based Learning. This study aimed to analyze the level of student creativity before and after participating in the Entrepreneur Community Program. The number of participants was 75 students from the concentration of entrepreneurs in the observation year. Data analysis used nonparametric statistics with Paired-Samples T-Test in testing the creativity of the respondent level before and after treatment and assessing the creativity level of students based on the results of the creativity score generated from the total score filled by respondents divided by the total maximum score of each statement and outlined in the form proportion. The breakthrough research results showed that there were differences in the level of students before and after treatment. The treatment here means that students take part in the entrepreneurial community program with Project-Based Learning. They increased student creativity from 70% to 83%. The level of student creativity before treatment was in the medium category. Moreover, after getting the treatment is in the high category. Thus, project-based learning through the Entrepreneur Community Program in Islamic Banking Department, Faculty of Economics can increase student entrepreneurial creativity.