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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Economic Edu

Subandrio Subandrio

Universitas Muhammadiyah Bengkulu

Author-ID : 2658923

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT THAMRIN BROTHERS (Studi Kasus Cabang Salak Lingkar Timur Bengkulu) Beta Mariani; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Judul penelitian ini adalah Pengaruh Kepemimpinan, Motivasi, Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Thamrin Brothers (Studi Kasus Cabang Salak Lingkar Timur Bengkulu). Kinerja karyawan dipengaruhi oleh bebrapa Faktor diantaranya Kepemimpinan, Motivasi dan Disiplin kerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial kepemimpinan, motivasi kerja dan disiplin kerja terhadap kinerja karyawan pada PT Thamrin Brothers Cabang Salak.Objek penelitian ini adalah karyawan PT Thamrin Brothers Cabang Salak. Dengan menggunakan teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh. Jumlah responden pada penelitian ini adalah 20 responden, serta metode pengumpulan data menggunakan kuesioner.Penelitian ini menggunakan tehnik analisis data regresi berganda. Dari hasilÂ penelitian dapat disimpulkan bahwa variabel gaya Kepemimpinan (X1) berpengaruh positifÂ dan signifikan terhadap kinerja karywan, Motivasi (X2) berpengaruh positifÂ dan signifikan terhadap kualitas kinerja karywan, dan Disilin Kerja (X3) berpengaruh positifÂ dan signifikan terhadap kepuasan kerja karywan pada PT Thamrin Brothers Cabang Salak Lingkar Timur Bengkulu.Kata Kunci: Disiplin Kerja, Kepemipinan, Motivasi, Kinerja, Karyawan

PENGARUH TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PT KARYA SAWITINDO MAS (KSM) Subandrio Subandrio; Asminawati Asminawati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This research was conducted at PT KSM (Karya Sawitindo Mas) Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research in which the researcher proves by using numbers on a number of populations and samples that are considered worthy of research. This method is used to examine statistical data in order to be able to test a hypothesis obtained by the research field. Based on the results of hypothesis testing using the t test, the Education Level variable has a positive and significant effect on employee performance, this can be seen from the results of the t test which states the t value of sig < = 0.000 < 0.05). The results of t-test of work experience variable also show a positive and significant influence result on employee performance, this can be seen in the value of t-test result which states that t sig <Î± = 0.000 < 0.05). The results of the analysis above show that the level of education and work experience has an influence on employee performance, this can be seen in the f test which shows the value of t sig <Î± = 0.000 < 0.050), so it can be concluded that H_3 is accepted, meaning that simultaneously the variable of education level and work experience has an influence on employee performance at PT KSM (Karya Sawit Indomas) employees.â€ƒÂ Keywords: Education Level, Work Experience and Employee Performance.

PENGARUH PERSEPSI HARGA, PROMOSI DUNIA MAYA DAN CYBERCRIME TERHADAP MINAT BELI (INDOMARET KECAMATAN GADING CEMPAKA KOTA BENGKULU) M.Tidi Battiar; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aims to determine the variables that affect buying interest in Indomaret kec. Gading Cempaka, Bengkulu City, either partially or simultaneously. There are several variables that will be discussed in this study, including price perception (X1), cyber promotion (X2), and cyber crime (X3). In this study the authors used the data collection method by means of observation, distributing questionnaires or questionnaires. The object in this study were consumers of Indomaret Kec. Gading Cempaka, Bengkulu City with a total of 90 respondents. And the determination of the sample used in this study used accidental sampling technique, namely taking respondents as a sample based on chance, that is, anyone who happens to meet the researcher can be used as a sample.Â Â Â Â Â Â Â Â Â Â Â In this study, the authors used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that Price Perception (X_1), Virtual World Promotion (X_2) and Cyber Crime (X3) on the dependent variable Buy Interest (Y), this can be seen in the F test which states the value of F_count> Ftable, namely (127,964> 3,102) and (sig Î± = 0.000 <0.050), it can be concluded that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect on Purchase Intention (Y ) in Indomaret Kec Gading Cempaka, Bengkulu City.Â Keywords: Price Perception, Cyber Promotion, Cyber Crime, and Buying Interest.

PENGARUH HARGA, KEPERCAYAAN DAN ADVERTISING (IKLAN) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA Dwi Junita Anggila; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(Î±/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(Î±/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(Î±/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens.Â Keywords: Â Â Â Â Â Price, Trust, Advertising and Purchasing Decision. Consumers.

PENGARUH REWARD DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. PUTRA MAS REJANG LEBONG Ika Laudia Sari; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

The purpose of this study was to determine the effect of rewards and work environment on the performance of employees of CV. Putra Mas Rejang Lebong.This research uses descriptive research method with quantitative data analysis. The population in this study were all employees at CV. Putra Mas Rejang Lebong.Based on the results of multiple linear regression, the form of regression equation is Y = 3.708 + 0.373 (X_1) + 0.644 (X_2). The results of the research and hypothesis show that the reward shows the value of t_hit> t_ (Î± / 2) (2,338> 2,026) and (sig Î± = 0.025 <0.050), the work environment shows the value of t_hit> t_ (Î± / 2) (6,138> 2,026) and (sig Î± = 0.000 <0.050). Reward (X1) is 2,338 and Work Environment variable (X2) is 6,138. Conclusion based on the results of research that has been done, there is a positive and significant influence between the variable Reward (X_1) and Work Environment (X_2) together have an effect on the Employee Performance of CV. Putra Mas Rejang Lebong. We recommend that the leader of CV. Putra Mas Rejang Lebong, where the company is expected that in the future the perception of these matters can be of special concern so that in the future employee perceptions of the rewards from the company can be better, after that the work environment is expected in the future this can be material for evaluation and special attention so that the work environment of the the company can increase as well as employee performance.Â Keywords : Reward, Work Environment, and Employee Performance

PENGARUH KEPERCAYAAN MEREK, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN MOTOR YAMAHA NMAX DI KECAMATAN GADING CEMPAKA KOTA BENGKULU Tisa Pratiwi; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

This study aims to determine the effect of brand trust, brand image, and perceived quality on customer loyalty for Yamaha NMax motorcycles in Gading Cempaka District Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including Brand Trust, Brand Image, and Perceived Quality. The objects in this study were 60 Yamaha NMax customers in Gading Cempaka District Bengkulu City. In this research, the author uses data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Brand Trust, Brand Image, and Quality Perception have partial or simultaneous effect on Customer Loyalty of Yamaha NMax Motorcycles in Gading Cempaka District Bengkulu City. From the results of multiple linear regression, the regression equation is as follows: Y = 0.398 + 0.945 () + 0.330 (X2) + 0.315 (X3). Keywords: Brand Trust, Brand Image, Perceived Quality and Customer Loyalty

PENGARUH TREND FASHION, PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAKAIAN AFFIKA COLLECTION Eriko Juliantomi Saputra; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5388

This study aims to determine the effect of Fashion Trends, Service, and Prices on Purchasing Decisions at the Affika Collection Clothing Store in the D1 Ketahun Market, North Bengkulu. This research is a quantitative study with a sample of 85 respondents, by using the NonProbability Sampling technique, data collection techniques using observation and questionnaires. Data analysis techniques using the classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with SPSS 24, namely Y = 3.497 + 0.743 (X1) + 0.094 (X2) + 0.147 (X3). From the hypothesis test, it is known that Fashion Trend influences purchasing decisions at Affika Collection clothing stores in the Ketahun D1 market, with the results of the T test showing a significance value of 0.000 <0.050. Service influences purchasing decisions at the Affika Collection clothing store in the Ketahun D1 market, with the results of the T test showing a significance value of 0.028 <0.050. Prices affect purchasing decisions at the Affika Collection clothing store in the Ketahun D1 market, with the results of the T test showing a significance value of 0.001 <0.050. Testing the hypothesis T test and F test shows that service quality, taste and store atmosphere together have a positive and significant effect on repurchase intention with a significance level of 0.000 <0.050, this means that Ha is accepted. In other words, Fashion Trend, Service, and Price have a positive and significant effect both partially and simultaneously on purchasing decisions at the Affika Collection clothing store in the D1 Ketahun Benegkulu Utara market. Keywords: Fashion Trend, Service, and Price

PENGARUH DIGITALMARKETING DAN PERCEIVEDQUALITY TERHADAP KEPUASAN PELANGGAN BARBERSHOP YANTO KOTA BENGKULU Frengky Mellyan Frendes; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5522

This study aims to determine the effect of Digital Marketing and Perceived Quality on Customer Satisfaction at Yanto's Barbershop, Bengkulu City. The results of this study indicate that partially the Digital Marketing variable has a significant effect on the Customer Satisfaction variable, H1 is accepted and Perceived Quality has a significant effect on the Customer Satisfaction variable, H2 is accepted. While the Digital Marketing f Test(X1) and Perceived Quality(X2) have a significant influence on Customer Satisfaction(Y) Barbershop Yanto Bengkulu City so that H3 is accepted. The overall significant level is (sig Î±=0.000<0.05. The coefficient of determination(R2) for the value of R Square is 0.380. Where the coefficient of determination means that together digital marketing and perceived quality make a major contribution in influencing Customer Satisfaction at Barbershop Yanto, Bengkulu City. The most dominant factor with the largest regression coefficient value is the variable Perceived Quality(X2) with a value of 0.279. Keyword: Digital Marketing and Perceived Quality on Customer Satisfaction

PENGARUH KUALITAS LAYANAN DAN SUASANA TOKO TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada PO. Binter 88 Travel Kota Bengkulu) Febri Andrian Putra; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5553

Based on data analysis using SPSS 26, the multiple linear regression equation is as follows: Y = 1.634 + 0.565x1+0.221x2 + e Value. The correlation coefficient above shows if the correlation coefficient interval is at 0.799 - 0.1000 Service Quality (X) and Store Atmosphere (X2) has a strong influence on Customer Satisfaction (Y). Coefficient of Multiple Determination (R Squere) R2 = 0.591 or (59%) where the value of the coefficient of multiple determination means that together Service Quality (X1) and Store Atmosphere (X2) contribute to influencing Customer Satisfaction (Y) at Po . Binter 88 Travel Bengkulu City by 59% % while the remaining 41% is influenced by other factors outside the study. Known the value of t test Sig. for the effect of Service Quality (X1) on Customer Satisfaction (Y) is 0.000> 0.005 and the t-count value is 9.499>1.984 t table. so it can be concluded that there is a significant influence between the variables of Service Quality (X1) on Customer Satisfaction (Y). Given the value of Sig. for the effect of Store Atmosphere (X2) on Customer Satisfaction (Y) is 0.004 > 0.005 and the t-count value is 2.963 > 1.984 t table. so that it can be concluded that there is a significant effect between Product Quality (X2) variables on Purchase Interest (Y). it can be seen that the results of the F test are f = 68,620 with a significance of 0.000 while the f table is f = 3.938 with a significance of 0.05. From the information above, f arithmetic > f table can be stated Ho is rejected and Ha is accepted, and it can be concluded that simultaneously there is an effect of Service Quality (X1), and Store Atmosphere (X2) on Customer Satisfaction (Y). Keywords: Service Quality, Store Atmosphere And Customer Satisfaction

Co-Authors Asandy Azwar Tanjung Asminawati Asminawati Beta Mariani Budi Astuti Dwi Junita Anggila Elsa Amarta Eriko Juliantomi Saputra Febri Andrian Putra Frengky Mellyan Frendes Ika Laudia Sari Jippy Monica M.Tidi Battiar Naldo Setiawan Rahayu Puji Astuti Rina Yuniarti, Rina Sofia Melati Sri Ekowati Sumarlan, Ahmad Tisa Pratiwi

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