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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI TOKO LISA JAYA BENGKULU Subandrio Subandrio; Elsa Amarta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.78 KB)

Abstract

This study aims to determine the effect of price and service quality on repurchase interest at Lisa Jaya Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Price and Quality of Service. The object of this research is 60 customers who shop at Lisa Jaya Bengkulu shop.In this study the authors used descriptive research methods with quantitative data analysis. The data collection in this study is by means of observation, distributing questionnaires or questionnaires. There are several data analysis techniques used in this research, including instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing.Based on the results of multiple linear regression, the regression equation is Y = 2.696 + 0.316 (X1) + 0.480 (X2). The results of the t hypothesis test show that the variable price (X1), shows t count of 2.266 > t table 2.00247 with a significant level of 0.027 < of 0.050. Service Quality Variable (X2), shows t count of 4.525 > t table 2.00247 with a significant level of 0.000 < of 0.050. While the results of the F hypothesis test show that the significance value of F is 0.000 < 0.050 and Fcount> Ftable, 24.033 > 3.166. So it can be concluded that price and service quality have a positive and significant effect on repurchase interest at Lisa Jaya Bengkulu shop. Keywords: Price, Quality Of Service And Interest In Repurchasing
ANALISIS PENGARUH SIKAP KERJA, KARAKTERISTIK INDIVIDU DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KARYAWAN DI UNIVERSITAS MUHAMMADIYAH BENGKULU Sri Ekowati; Subandrio Subandrio; Jippy Monica
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.412 KB) | DOI: 10.36085/jam-ekis.v4i2.3116

Abstract

ABSTRACTThis research aims to find out the Analysis of Work Attitudes, Individual Characteistics and Organizational Culture Effect on Employee Productivity at Muhammadiyah University Bengkulu with quantitative approach.The object of this research is a permanent employee at Muhammadiyah University of Bengkulu with a method of sample withdrawal namely non probility sampling. The number of respondents in this study was 38 people. Method of collecting the data used through the questionnaire, and multiple linear regression data analysis techniques.The results of this study can be concluded that the variables of work attitudes, individual characteristics and organizational culture have a significant effect on the employeesproductivity of Muhammadiyah University of Bengkulu.keywords: workattitudes, individual characteristics, organizational culture and employee productivity.
PENDAMPINGAN BIMBINGAN BELAJAR DIRUMAH DIMASA PANDEMI DESA PURBOSARI Rahayu Puji Astuti; Rina Yuniarti; Ahmad Sumarlan; Subandrio Subandrio; Budi Astuti
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 2 No. 1 (2022): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.69 KB) | DOI: 10.36085/jimakukerta.v2i1.2930

Abstract

Penduduk Desa Purbosari mayoritas beragama Islam, dan minoritas beragama kristen dan hindu. Gereja yang pertama kali ada di tempat ini (wilayah seluma barat) merupakan Gereja yang didirikan oleh warga tran. Sebelum masuknya warga tran (sebutan untuk masyarakat suku bangsa Jawa yang ditransmigrasikan dari Pulau Jawa) warga yang beragama Kristen tidak memiliki Gereja sehingga jarang beribadah karena Gereja yang ada jauh letaknya dari tempat tinggal serta alat transportasi belum ada, hanya menggunakan sepeda. Namun Pura belum ada di Desa Purbosari. Penduduk desa masih memegang adat istiadat yang hidup dan tumbuh di masyarakat serta dipertahankan sampai sekarang. Permasalahan yang muncul : (1) minimnya tingkat kesadaran siswa terhadap belajar (2) minimnya kesadaran anak-anak tentang pentingnya menghafal doa-doa pendek (3) minimnya kesadaran masyarakat mengenai kebersihan Masjid (4) minimnya pengetahuan masyarakat tentang pemanfaatan pekarangan rumah untuk ditanami sayuran (5) m9nimnya kesadaran masyarakat mengenai kebersihan lingkungan sekitar. Pelaksanaan program pengabdian masyarakat dilaksanakan selama 30 hari mulai dari 26 Agustus sampai 26 September 2021, adapun kegiatan yang dilaksanakan yaitu : (1) menyelenggarakan bimbingan belajar untuk anak-anak yang tinggal di Desa Purbosari (2) membimbing anak-anak untuk menghafal doa-doa pendek (3) membersihkan masjid setiaphari Jumat ( 4) pemanfaatan pekarangan rumah untuk ditanami sayuran (5) gerakan kebersihan lingkungan sekitar.     Kata Kunci : Pendampingan Siswa Belajar Dirumah.
PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT THAMRIN BROTHERS (Studi Kasus Cabang Salak Lingkar Timur Bengkulu) Beta Mariani; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.776 KB) | DOI: 10.36085/jems.v2i2.1615

Abstract

Judul penelitian ini adalah Pengaruh Kepemimpinan, Motivasi, Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Thamrin Brothers (Studi Kasus Cabang Salak Lingkar Timur Bengkulu). Kinerja karyawan dipengaruhi oleh bebrapa Faktor diantaranya Kepemimpinan, Motivasi dan Disiplin kerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial kepemimpinan, motivasi kerja dan disiplin kerja terhadap kinerja karyawan pada PT Thamrin Brothers Cabang Salak.Objek penelitian ini adalah karyawan PT Thamrin Brothers Cabang Salak. Dengan menggunakan teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh. Jumlah responden pada penelitian ini adalah 20 responden, serta metode pengumpulan data menggunakan kuesioner.Penelitian ini menggunakan tehnik analisis data regresi berganda. Dari hasil  penelitian dapat disimpulkan bahwa variabel gaya Kepemimpinan (X1) berpengaruh positif  dan signifikan terhadap kinerja karywan, Motivasi (X2) berpengaruh positif  dan signifikan terhadap kualitas kinerja karywan, dan Disilin Kerja (X3) berpengaruh positif  dan signifikan terhadap kepuasan kerja karywan pada PT Thamrin Brothers Cabang Salak Lingkar Timur Bengkulu.Kata Kunci: Disiplin Kerja, Kepemipinan, Motivasi, Kinerja, Karyawan
PENGARUH TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PT KARYA SAWITINDO MAS (KSM) Subandrio Subandrio; Asminawati Asminawati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.631 KB) | DOI: 10.36085/jems.v3i1.2735

Abstract

This research was conducted at PT KSM (Karya Sawitindo Mas) Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research in which the researcher proves by using numbers on a number of populations and samples that are considered worthy of research. This method is used to examine statistical data in order to be able to test a hypothesis obtained by the research field. Based on the results of hypothesis testing using the t test, the Education Level variable has a positive and significant effect on employee performance, this can be seen from the results of the t test which states the t value of sig < = 0.000 < 0.05). The results of t-test of work experience variable also show a positive and significant influence result on employee performance, this can be seen in the value of t-test result which states that t sig <α = 0.000 < 0.05). The results of the analysis above show that the level of education and work experience has an influence on employee performance, this can be seen in the f test which shows the value of t sig <α = 0.000 < 0.050), so it can be concluded that H_3 is accepted, meaning that simultaneously the variable of education level and work experience has an influence on employee performance at PT KSM (Karya Sawit Indomas) employees.  Keywords: Education Level, Work Experience and Employee Performance.
PENGARUH PERSEPSI HARGA, PROMOSI DUNIA MAYA DAN CYBERCRIME TERHADAP MINAT BELI (INDOMARET KECAMATAN GADING CEMPAKA KOTA BENGKULU) M.Tidi Battiar; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.246 KB) | DOI: 10.36085/jems.v3i1.2754

Abstract

This study aims to determine the variables that affect buying interest in Indomaret kec. Gading Cempaka, Bengkulu City, either partially or simultaneously. There are several variables that will be discussed in this study, including price perception (X1), cyber promotion (X2), and cyber crime (X3). In this study the authors used the data collection method by means of observation, distributing questionnaires or questionnaires. The object in this study were consumers of Indomaret Kec. Gading Cempaka, Bengkulu City with a total of 90 respondents. And the determination of the sample used in this study used accidental sampling technique, namely taking respondents as a sample based on chance, that is, anyone who happens to meet the researcher can be used as a sample.            In this study, the authors used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that Price Perception (X_1), Virtual World Promotion (X_2) and Cyber Crime (X3) on the dependent variable Buy Interest (Y), this can be seen in the F test which states the value of F_count> Ftable, namely (127,964> 3,102) and (sig α = 0.000 <0.050), it can be concluded that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect on Purchase Intention (Y ) in Indomaret Kec Gading Cempaka, Bengkulu City. Keywords: Price Perception, Cyber Promotion, Cyber Crime, and Buying Interest.
PENGARUH HARGA, KEPERCAYAAN DAN ADVERTISING (IKLAN) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA Dwi Junita Anggila; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.829 KB) | DOI: 10.36085/jems.v3i2.3157

Abstract

This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers.
PENGARUH REWARD DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. PUTRA MAS REJANG LEBONG Ika Laudia Sari; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.383 KB) | DOI: 10.36085/jems.v3i2.3177

Abstract

The purpose of this study was to determine the effect of rewards and work environment on the performance of employees of CV. Putra Mas Rejang Lebong.This research uses descriptive research method with quantitative data analysis. The population in this study were all employees at CV. Putra Mas Rejang Lebong.Based on the results of multiple linear regression, the form of regression equation is Y = 3.708 + 0.373 (X_1) + 0.644 (X_2). The results of the research and hypothesis show that the reward shows the value of t_hit> t_ (α / 2) (2,338> 2,026) and (sig α = 0.025 <0.050), the work environment shows the value of t_hit> t_ (α / 2) (6,138> 2,026) and (sig α = 0.000 <0.050). Reward (X1) is 2,338 and Work Environment variable (X2) is 6,138. Conclusion based on the results of research that has been done, there is a positive and significant influence between the variable Reward (X_1) and Work Environment (X_2) together have an effect on the Employee Performance of CV. Putra Mas Rejang Lebong. We recommend that the leader of CV. Putra Mas Rejang Lebong, where the company is expected that in the future the perception of these matters can be of special concern so that in the future employee perceptions of the rewards from the company can be better, after that the work environment is expected in the future this can be material for evaluation and special attention so that the work environment of the the company can increase as well as employee performance. Keywords : Reward, Work Environment, and Employee Performance
PENGARUH KEPERCAYAAN MEREK, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN MOTOR YAMAHA NMAX DI KECAMATAN GADING CEMPAKA KOTA BENGKULU Tisa Pratiwi; Subandrio Subandrio
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.94 KB) | DOI: 10.36085/jems.v3i2.3423

Abstract

This study aims to determine the effect of brand trust, brand image, and perceived quality on customer loyalty for Yamaha NMax motorcycles in Gading Cempaka District Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including Brand Trust, Brand Image, and Perceived Quality. The objects in this study were 60 Yamaha NMax customers in Gading Cempaka District Bengkulu City. In this research, the author uses data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Brand Trust, Brand Image, and Quality Perception have partial or simultaneous effect on Customer Loyalty of Yamaha NMax Motorcycles in Gading Cempaka District Bengkulu City. From the results of multiple linear regression, the regression equation is as follows: Y = 0.398 + 0.945 () + 0.330 (X2) + 0.315 (X3). Keywords: Brand Trust, Brand Image, Perceived Quality and Customer Loyalty
Determinan Keputusan Pembelian Konsumen pada Toko Pedia Subandrio Subandrio; Dwi Junita Anggila
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.1 Desember (2022): SPECIAL ISSUE
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.783 KB)

Abstract

Perkembangan bisnis secara online di Indonesia sekarang sangat pesat, salah satunya dengan melakukan belanja secara online. Tujuan penelitian ini untuk menguji pengaruh harga, kepercayaan dan iklan terhadap keputusan pembelian konsumen pada toko pedia. Jenis penelitian adalah penelitian kuantitatif. Sampel penelitian berjumlah 80 orang dengan menggunakan teknik pengambilan sampel purposive sampling. Pengumpulan data dalam penelitian adalah kuesioner. Teknik analisis data regresi linier berganda diolah menggunakan SPSS 24. Hasil penelitian menunjukkan bahwa harga, kepercayaan dan iklan berpengaruh terhadap keputusan pembelian konsumen pada toko pedia