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STUDI TENTANG KEAMANAN DAN KESELAMATAN PENGUNJUNG HUBUNGANNYA DENGAN CITRA DESTINASI (STUDI KASUS GEMBIRA LOKA ZOO) Suharto, Suharto
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 1 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i1.149

Image is one of the essential elements for a tourist destination and a description about the impression of a tourist destination. A good image will motivate tourist to visit a destination. The research uses Gembira Loka Zoo as an object. The purpose from this research was to identify the factors related with the image of a destination, especially in the management of the security and safety of visitors conducted by travel managers Gembira Loka Zoo. The method use in this research related to the security and safety of visitors is descriptive Research is Descriptive to investigate population and samples. Population is tourists who visit Gembira Loka Zoo and the samples are 100 respondents. In addition researchers also conduct observation, Questionnaires and documentation in the data collection. The analysis technique used there are several steps that incude the instrument of accession test, validity, reliability, hypothesis, coefficient of determination and F test and T. The result showed a Gembira Loka Zoo has a good image of tourist mind and the result showed significant correlation between Gembira Loka Zoo Image and tourist visiting motivation. With this reserach is expected that manager can improve all of the aspect of Gembira Loka Zoo so it can be motivate tourist to visit. Keywords : Gembira Loka Zoo Image, Visitor Safety and Security

Empowerment Strategy Masyarakat Desa Wisata Kebonagung Kecamatan Imogiri Kabupaten Bantul Yogyakarta Suharto
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Research related to community empowerment strategy is taking a case study in Kebonagung tourist village, Imogiri, Bantul Yogyakarta. The purpose of this research is to find the right form of empowerment strategy that aligned with the community. Qualitative research models through the instrument of observation, interviews, and documentation to collect data and facts that occurred in the community based on primary data and secondary data through the data triangulation process. Interviews were conducted by researchers with determining the key person as resources that is the administrator of tourist village and the community. The strategies proposed in this research include cooperation strategy, cultural defection strategy, and conflict strategy through objective structural approaches as well as objective non-structural approaches. The results showed that community involvement in the existence of tourist village from various economic and socio-cultural aspects have a positive impact even though not yet fully. The openness of employment and business opportunity occurred very positively on the participation of the community in the provision of accommodation facilities, but in the social and cultural aspects has not been maximized. Empowerment strategy recommended through this research in order to reach the economic and socio-cultural aspects of the maximum is more priority to the strategy of cooperation in accordance with the culture of rural communities

Minat Kunjungan Wisatawan Museum Gunungapi Merapi Suharto
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This paper is based on exploratory studies conducted at the Merapi Volcano Museum (MGM) with the aim of finding out the factors that influence interest in tourist visits. The methodology used in this study is based on field studies, through observation instruments, interviews, and questionnaires. The research respondents were domestic tourists who were taken randomly, the snippet technique as the primary data source was several museum employees and managers. The factors of tourist interest are identified through three things, namely the attraction of objects, accessibility and amenities.The results of the study found that the three main factors driving tourists' interest in visiting the Merapi Volcano museum were mainly due to the presence of amenities, especially in the provision of vast parking lots, the presence of new Merapi Park destinations, the presence of toilets and the existence of various tourist facilities typical of Kaliurang. The existence of the facilities provided by this management has been responded positively by the tourists as expected by management

STRATEGI PENGELOLAAN DESA WISATA JAMU KIRINGAN, KECAMATAN JETIS, KABUPATEN BANTUL Suharto Suharto
Journal of Tourism and Economic Vol 2, No 2 (2019): EDISI 2
Publisher : STIE Pariwisata API Yogyakarta

The research was conducted to know development of tourism after Jamu Kiringan rural tourism was formed and strategy of management also to know the obstacles in management process. The research was conducted in Jamu Kiringan rural tourism on December 2018 to January 2019. Data were obtained from interview with 4 informants consist of informants of rural tourism management, informant of village official, informant of society who join to tourist activity and informant of society who not join to tourism activity. The research was also obtained from questionnaires that have been given a Likert Scale rating to 30 respondents. The sampling was done by Purposive Sampling technique. The analysis methods used in this research are data analysis from Miles and Huberman (reduction, display and conclusion drawing or verification), analysis of IFAS EFAS and SWOT matric analysis. The result of this research show calculation value of internal factors x is 0, 0857 and external factors y is 1, 4171. From the calculation of IFAS EFAS table show the x value and y value is positive same, so the position in quadrant 1 in SWOT analysis. It mean the position of Jamu Kiringan rural tourism profitable that have strength and opportunity, so it can cover weakness and threat and also take effect in management strategy in Jamu Kiringan rural tourism. In quadrant 1 produce Strength and Opportunity strategy (SO) consist of make Jamu Kiringan to be the best rural tourism in Bantul Regency with main attraction is Jamu, manage attraction products to be tour package with a varied composition, make a great herbal garden that contains various types of herbal plants, increase export quantity and international cooperation network and increase tourist visits because of the ease of access so that has an impact on the village economy.

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja) Yuliyani Yuliyani; Suharto Suharto
Journal of Tourism and Economic Vol 5, No 2 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i2.158

This research attempts to learn the influence of electronic word of mouthon visiting interest and tourist visiting decisions through the @explorejogja account. The sample in this study revealed 137 accounts that had become followers of the @explorejogja account which were randomly selected. The data collection method used in this study is to use a questionnaire. The data obtained were then processed using descriptive analysis and path analysis. The results of this study indicate that electronic news has an effect on visiting interest and has an impact on tourist visiting decisions. This is a tour from followers of @explorejogja who felt interested and then decided to visit the object uploaded to the @explorejogja account after seeing every photo, video and positive review.

Pengenalan Konsep Manajemen “Pemasaran Online” untuk Meningkatkan Penjualan pada Green Garden Ramayana Resto and Lounge" Yuliyani; Suharto; Sudarsi
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.472

The implementation of this Community Activity is to introduce concepts and provide direct training related to online marketing management as a strategy to increase sales at Green Garden Ramayan Resto Lounge which is one of the culinary business actors in Yogyakarta. The method used in this activity is to provide material related to online marketing and the practice of directly uploading content or products Green Garden Ramayan Resto Lounge's social media. The results of this activity were that participants had a theoretical understanding of the concept of online marketing management, and participants were also successful in uploading content or products Green Garden Ramayan Resto Lounge's social media.

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