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PENGARUH PERCEIVED SECURITY DAN INFORMATION QUALITY TERHADAP ONLINE PURCHASE INTENTION MELALUI TRUST (Study Kasus Pada Konsumen Sorabel di Yogyakarta) IBN Udayana; Putri Dwi Cahyani; Desti Nur Chotimah
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.289 KB) | DOI: 10.47200/jcob.v2i1.659

Abstract

The purpose of this study is to test and find out and determine the effect of perceived security and information quality on online purchase intention through trust in a reliable online store. The effect of perceived security on trust in Sorabel, the effect of information quality on trust in sorabel, the effect of perceived security on online purchase intention, the effect of information quality on online purchase intention and the influence of trust on online purchase intention. This research is quantitative. The population is Sorabel consumers in Yogyakartas. Samples were taken using a probality sampling technique with a total questionnaire of 100 respondents. Primary data collection techniques using questionnaires. The method of data analysis using multiple linear regression previously conducted a classic assumption test consisting of normality test, heteroxidation test and multicolonierity test. The results showed that there was a positive effect on perceived security, a positive influence on information quality, a positive influence on trust and online purchase intention. Significant positive effect of perceived security on trust; significant positive effect of information quality on trust; significant positive effect of perceived security on online purchase intention; significant positive effect of trust on online purchase intention.
PENGARUH PERCEIVED CHARACTERISTIC OF ONLINE SHOPPING TERHADAP INTENTION TO PURCHASE PADA APLIKASI SHOPEE IBN Udayana; Risal Rinofah; Khusni Fahrurrozi
Jurnal MANAJERIAL Vol 21, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v21i1.46158

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh perceived characteristic of online shopping terhadap intention to purchase pada aplikasi shopee. Populasi yang digunakan dalam penelitian ini adalah pada pengguna Shopee di Bantul. Kuesioner didistribusikan secara accidental sampling pada sampel sebanyak 100 responden. Data dianalisis menggunakan analisis regresi linear berganda. Hasil dalam penelitian ini menyatakan bahwa perceived usefulness, perceived ease of use, dan perceived enjoyment berpengaruh positif dan signifikan terhadap intention to purchase. Perceived security tidak berpengaruh positif signifikan terhadap intention to purchase. Temuan ini berimplikasi bahwa Shopee dapat mempertahankan serta meningkatkan tentang perceived usefulness, perceived ease of use, perceived enjoyment, dan perceived security yang dirasakan penggunanya sehingga dapat meningkatkan intention to purchase. Kata kunci: Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, Perceived Security, Intention To Purchase
Membangun Niat Pengunjung untuk Berwisata di Gunung Api Purba Ngelanggeran Gunung Kidul Rendi Ajib Dhiastama; IBN Udayana; Ambar Lukitaningsih
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.112

Abstract

The research aims to determine the effect of service quality, information quality, system quality and trust on the interest in visiting the Gunung Kidul Purba Volcano tourism object. By knowing the magnitude of the influence of the variables studied, it is hoped that it can provide good recommendations to provide strategies for increasing tourist interest. to visit. The method in this study using the Accidental Sampling method. This research is a quantitative study, the sample in this study is 92 tourists who visit the ancient volcano tourism object. The data collection technique is done by using a questionnaire. The results of this study are that there is a positive and significant effect of service quality on visiting interest, information quality has no significant effect on visiting interest, system quality has a significant effect on visiting interest, trust does not have a significant effect on visiting interest. Simultaneously, service quality, information quality, system quality and trust have a simultaneous effect on visiting interest.