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All Journal Jurnal Dimensi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Agustina Fitrianingrum
Universitas Islam Sultan Agung
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)

 1 
Analysis The Mediating Effect of Guanxi Elements on Social Shopping Intention Agustina Fitrianingrum; Regita Helmiani Harahap
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Recently, the growth of social media has driven the development of social commerce (s-commerce). The purpose of this study is to investigate consumer decisions in s-commerce, where this research conducts empirical research on social media to validate how guanxi elements (eg ganqing, renqing and xinren) affect consumer decisions in s-commerce. In the research model, the researcher conducted an online survey to collect data. Respondents for this study were ethnic Chinese students in Batam. The sample size is 279 responses. The data is analyzed using partial least square (PLS)—a structural equation modelling (SEM) technique. This thesis confirm that all hypothesis have significant relationship and positively related to Social Shopping Intention.
Analısıs Faktor-Faktor Yang Mempengruhı Purchase Intentıon Onlıne Delıvery Food Pada Food Brand Internatıonal Agustina Fitrianingrum; Chelika Siagian
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Hadirnya transportasi online, kebutuhan masyarakat yang juga semakin meningkat membuka peluang bagi bisnis Food Brand Internasional untuk hadir dalam industri makanan di Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari customer attitude terhadap online delivery food pada purchase intention food brand internasional. Penelitian ini menganalisis faktor-faktor yang mempengaruhi purchase intention dalam online delivery food yaitu : Food Quality, Service Quality, Price, Social Media, dan Social Media. Dalam model penelitian, peneliti melakukan survei online untuk mengumpulkan data. Penelitian ini menggunakan Partial Least Square atau PLS. Hasil penelitian ini menemukan bahwa semua hipotesis memiliki hubungan yang signifikan dan berhubungan positif dengan Purchase Intention Online Delivery Food pada Food Brand International.
Analısıs Faktor-Faktor Yang Mempengruhı Purchase Intentıon Onlıne Delıvery Food Pada Food Brand Internatıonal Agustina Fitrianingrum; Chelika Siagian
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

The presence of online transportation, the increasing needs of the community, opens opportunities for International Food Brand businesses to be present in the food industry in Indonesia. The purpose of this study was to determine the effect of customer attitude towards online delivery food on purchase intention for international food brands. This study analyzes the factors that influence purchase intention in online food delivery, namely: Food Quality, Service Quality, Price, Social Media, and Social Media. In the research model, the researcher conducts an online survey to collect data. This study uses Partial Least Square or PLS. The results of this study found that all hypotheses have a significant relationship and have a positive relationship with Purchase Intention Online Delivery Food at International Food Brands.
Analısıs Pengaruh Attıtude Toward Halal Food Sebagaı Varıabel Medıası Terhadap Penerımaan Makanan Halal Instan Jepang Dı Kota Batam Agustina Fitrianingrum; Fadilla Dwi Aruny
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Makanan instan Jepang telah berkembang pesat di Batam dan memiliki potensi untuk menjadi sumber ekonomi kota. Akan tetapi, mayoritas kota Batam adalah Muslim sehingga memerlukan wawasan, dan pendekatan mendalam terhadap perilaku makanan halal. Tujuan penelitian ini adalah menganalisa faktor yang mempengaruhi makanan halal terhadap penerimaan makanan instan Jepang di Kota Batam. Variabel Halal Knowledge, Acculturation, Green Brand Knowledge, Price melalui Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance. Responden sebanyak 272 muslim yang menjawab pernah mengonsumsi makanan instan Jepang di Kota Batam. Teknik yang dilakukan adalah menyebarkan kuesioner online dan diuji menggunakan Partial Least System (PLS). Hasil menunjukkan variabel Halal Knowledge, Price, Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance berpengaruh signifikan. Tetapi, variabel Green Brand Knowledge, Acculturation lebih lemah pengaruhnya. Oleh karena itu, disarankan penelitian memberikan pendekatan yang baik terhadap Halal Knowledge, Price, pada Attitude Toward Halal Food makanan instan Jepang di Kota Batam.
Analısıs Pengaruh Attıtude Toward Halal Food Sebagaı Varıabel Medıası Terhadap Penerımaan Makanan Halal Instan Jepang di Kota Batam Agustina Fitrianingrum; Fadilla Dwi Aruny
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Makanan instan Jepang telah berkembang pesat di Batam dan memiliki potensi untuk menjadi sumber ekonomi kota. Akan tetapi, mayoritas kota Batam adalah Muslim sehingga memerlukan wawasan, dan pendekatan mendalam terhadap perilaku makanan halal. Tujuan penelitian ini adalah menganalisa faktor yang mempengaruhi makanan halal terhadap penerimaan makanan instan Jepang di Kota Batam. Variabel Halal Knowledge, Acculturation, Green Brand Knowledge, Price melalui Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance. Responden sebanyak 272 muslim yang menjawab pernah mengonsumsi makanan instan Jepang di Kota Batam. Teknik yang dilakukan adalah menyebarkan kuesioner online dan diuji menggunakan Partial Least System (PLS). Hasil menunjukkan variabel Halal Knowledge, Price, Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance berpengaruh signifikan. Tetapi, variabel Green Brand Knowledge, Acculturation lebih lemah pengaruhnya. Oleh karena itu, disarankan penelitian memberikan pendekatan yang baik terhadap Halal Knowledge, Price, pada Attitude Toward Halal Food makanan instan Jepang di Kota Batam.
Co-Authors Ade Qurnia Aprila Utari Prasesa Chelika Siagian Chris Chris David Cantona David Pramono Edy Yulianto Putra Eko Pratama Sinaga Elva Christina Elvin Elvin Elza Syarief Fadilla Dwi Aruny Hanif Ahmadi Jevon Junanto Leo Leo Lili Chinda Maria Trisnawati Mettatama Gandha Puspita Michael Angga Nathalia Kristiani Nelson Nelson Novika Novika R.A. Widyanti Diah Lestari R.A. Widyanti Diah Lestari Regita Helmiani Harahap Rifki Rifki Rina Shahriyani Shahrullah Rina Shahriyani Shahrullah Rina Shahriyani Shahrullah Robin Robin Roro Mega Cahyaning Sinya Rita Soveinia Soveinia Surya Bodhi Victor Agustian Wenny Wenny Winny Stevania Wiriyanto Chandra Yuli Indah Sari