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All Journal Jurnal Dimensi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Agustina Fitrianingrum
Universitas Islam Sultan Agung
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Social Engagement: Jurnal Pengabdian Kepada Masyarakat

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Strategi Pemasaran Online Pada Hidea Coffee Shop Agustina Fitrianingrum; Aprila Utari Prasesa
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): Maret 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.7633

Abstract

The coffee industry has rapidly grown in many cities of Indonesia, including Batam. Currently, Starbuck is the big player for the international brand coffee cafe. The tight competition encourages local coffee cafes to design a digital marketing platform form of digital marketing. Social media as promotional media nowadays has become a current trend to introduce a product and become one of the solutions during a pandemic. Instagram ads are one of the most widely used promotional media to advertise products. The implementation of this program increases the efficiency of using Instagram ads at Hidea Coffee Shop. The evaluation has developed using the aspect of Insight Engagement Customer coverage. This tool helps Hidea Coffee Shop to reach the target market.
Strategi Promosi Media Sosial Pada Restoran Jepang Sakura SP Agustina Fitrianingrum; Fadilla Dwi Aruny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): Maret 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.7632

Abstract

The COVID-19 pandemic has driven the growth of digital marketing applications as a marketing tool in various aspects of the industry and at scale, including in the SME-sized restaurant industry. One of the promotional activities that are currently viral that affect consumer purchasing decisions is through the TikTok platform. The TikTok application is the latest viral platform that is an effective means of business promotion in Indonesia. Therefore, the involvement of TikTok as a social media platform has become an important promotion tool for Sakura SP restaurants. It helps Sakura SP restaurant to find customers. Creating a giveaway strategy increase the followers of its TikTok account. Some videos uploaded via Youtube is helpful to exist on social media. This activity encourages MSMEs to develop promotional strategies for the latest trends through digital platforms for the culinary business by using TikTok and Youtube on Sakura SP. This activity has helped Sakura SP to be more effective in promoting via many social media, especially TikTok.
Co-Authors Ade Qurnia Aprila Utari Prasesa Chelika Siagian Chris Chris David Cantona David Pramono Edy Yulianto Putra Eko Pratama Sinaga Elva Christina Elvin Elvin Elza Syarief Fadilla Dwi Aruny Hanif Ahmadi Jevon Junanto Leo Leo Lili Chinda Maria Trisnawati Mettatama Gandha Puspita Michael Angga Nathalia Kristiani Nelson Nelson Novika Novika R.A. Widyanti Diah Lestari R.A. Widyanti Diah Lestari Regita Helmiani Harahap Rifki Rifki Rina Shahriyani Shahrullah Rina Shahriyani Shahrullah Rina Shahriyani Shahrullah Robin Robin Roro Mega Cahyaning Sinya Rita Soveinia Soveinia Surya Bodhi Victor Agustian Wenny Wenny Winny Stevania Wiriyanto Chandra Yuli Indah Sari