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Hannes Widjaya
Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara
Economics, Econometrics & Finance

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Pengaruh Subjective Norm Dan Perceived Behavioral Control Terhadap Intention To Commit Digital Piracy Tommy Setiawan Ruslim; Mukti Rahardjo; Hannes Widjaya
Jurnal Ekonomi Vol. 22 No. 3 (2017): November 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i3.283

Abstract

In the era of computerization today, almost every company big and small use computers in running its business activities. Even not only within the scope of the company, both of the students, other businessmen are also many who use computers to help business activities. The high level of demand for the needs of the software to create a number of parties to create pirated software with a much cheaper price, so it is alleged can make software makers experience losses of course. By doing similar research as conducted by Yoon (2011), the authors conducted research on the intention to perform digital piracy in S1 Management Faculty of Economics Tarumanagara University. By using questionnaires, data is processed with PASW 18.00 software, there is also result of this research is the subjective norm as independent variable (X1) and perceived behavioral control (X2) have a significant influence on intention to commit digital piracy (Y).
Pengaruh Celebrity Endorser, Asosiasi Merek, Kepribadian Merek Dan Karakteristik Produk Terhadap Intens Pembelian Produk Kopi Di Jakarta Barat Hannes Widjaya; Chandra Saputra; Kurniati W Andani
Jurnal Ekonomi Vol. 20 No. 3 (2015): November 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i3.403

Abstract

Perceptions of the product can be built by the company by providing information on the product, and the best way the delivery information is the promotion. One way of promotion of the most rising concern of many companies in introducing their products is through advertising. The purpose of this study was to determine the influence of celebrity endorsers, brand association, brand personalities and characteristics of the product on the intention of purchase. Sample selection methods by using simple random sampling. Data obtained through questionnaires of 125 respondents in West Jakarta as a sample of researchers. Analyses were performed using multiple regression analysis. The results showed that of the four independent variables, celebrity endorser, brand association, brand personality and product characteristics significantly influence purchase intention simultaneously, while celebrity endorser does not significantly affect the intense partial purchase.
Co-Authors Chandra Saputra Kurniati W Andani Mukti Rahardjo Tommy Setiawan Ruslim