Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Komunikasi dan Media Jurnal Matematika Sains dan Teknologi
Niko Dwi Haryanto
Politeknik STIA LAN Bandung
Agriculture, Biological Sciences & Forestry Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PEMETAAN KEMIRIPAN BERDASARKAN KUALITAS APLIKASI MARKETPLACE MENURUT PELANGGAN Niko Dwi Haryanto; Anas Alrasyid Putrawidya Buana
Jurnal Matematika Sains dan Teknologi Vol. 23 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jmst.v23i1.2919.2022

Abstract

This study aims to prove the superiority of Tokopedia, Shopee, Bukalapak, JD.ID, Lazada and Zalora based on the quality of applications made by users of these applications. The sample in this study amounted to 30 people using accidental sampling technique. Operationalization of variables in this study consists of performance, reliability, features, conformance, durability, serviceability. aesthetic and perceived quality. The data analysis technique in this study used multidimensional scaling analysis. This study maps 6 marketplaces into 4 different quadrants, quadrant 1 consists of Lazada, quadrant 2 consists of Shopee and JD.ID, quadrant 3 consists of Bukalapak and quadrant 4 consists of Tokopedia and Zalora. The conclusion of this study with overall view indicate that there are 3 marketplace groups that have similarities, group 1 consists of Bukalapak and Lazada, group 2 consists of Shopee and finally group 3 consists of Tokopedia, JD.ID and Zalora. Through the division of these groups, it is assessed that group 1 (Bukalapak and Lazada) has a poor application quality, while group 2 (Shopee) has a good application quality and finally group 3 (Tokopedia, JD.ID and Zalora) has a best application quality.
PENINGKATAN KEPUASAN PELANGGAN MELALUI PERBAIKAN KUALITAS INFORMASI DI KOMPAS.COM Pepi Zulvia; Niko Dwi Haryanto; Anas Alrasyid Putrawidya Buana
Jurnal Studi Komunikasi dan Media Vol 26 No 2 (2022): JURNAL STUDI KOMUNIKASI DAN MEDIA
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/jskm.2022.4734

Abstract

Kompas.com menjadi situs berita terpopuler di Indonesia dan sebagian pendapatannya melalui iklan yang masuk, hal ini berdasarkan tingkat kepuasan pelanggan pada kualitas informasi yang diberikan dan persaingan ketat dengan portal berita lainnya membuat Kompas.com harus meningkatkan kepuasan pelanggannya melalui perbaikan kualitas informasinya. Penelitian ini bertujuan mengukur kepuasan pelanggan dengan American Customer Statisfaction Index (ACSI), memetakan atribut kualitas informasi dengan Importance Performance Analysis (IPA) dan menentukan prioritas perbaikan dengan Potential Gain Customer Value (PGCV). Sampel yang didapatkan 58 orang pelanggan Kompas.com dengan teknik convenience sampling. Penelitian ini menggunakan data primer dengan penyebaran 3 kuesioner (kepuasan, harapan dan kinerja) terhadap responden. Teknik analisis menggunakan CSI, IPA dan PGCV. Hasil penelitian menunjukkan bahwa dengan ACSI didapatkan tingkat kepuasan sebesar 80,04%, melalui IPA didapatkan pada kuadran 1 terdapat 7 atribut, kuadran 2 terdapat 4 atribut, kuadran 3 terdapat 2 atribut dan kaudran 4 terdapat 5 atribut, dan melalui PGCV didapatkan 5 prioritas perbaikan terdiri dari tingkat ketersediaan informasi yang dimuat, penyajian informasi yang mudah dipahami maknanya oleh penerima, keutuhan isi informasi yang dimuat, konsistensi penyajian informasi yang teratur dan tidak menyimpang dan informasi disampaikan terbebas dari kesalahan dan mampu memberikan bukti. Simpulan penelitian  pihak manajemen Kompas.com perlu melakukan peningkatan kepuasan melalui perbaikan kualitas informasi.
Comparative Analysis of Post Office Service Quality with JNE in Purworejo Niko Dwi Haryanto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 2 (2022): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i2.113-125

Abstract

The hardest thing for a company to do is to assess the quality of its service with competitors in the same sector, most companies only assess the quality of service to their own customers, and it makes it difficult for companies to grow and develop, especially for the post office in the midst of many other expedition services and one of them is JNE. The scope of the research is Purworejo, Central Java. The number of samples is 110 people consisting of 55 Pos and JNE customers. The sampling technique used was accidental sampling. The data testing technique uses validity and reliability tests. The analysis technique used in this study is carried out using the Customer Zone of Tolerance Quality (CZSQ) which is integrated with Importance Performance Analysis (IPA) and becomes CZSQ-IPA (CZIPA). The results showed that Pos with the CZIPA matrix method, there were 3 attributes in quadrant 1, 4 attributes in quadrant 2, 5 attributes in quadrant 3 and 6 attributes in quadrant 4. The conclusions in this study indicate that there are 2 main priorities for improvement, namely responses to suggestions and complaints from customers with d value of -3.04 and the ability of employees to solve customer problems with a d value of -2.14.
Co-Authors Anas Alrasyid Putrawidya Buana Pepi Zulvia