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PENGARUH SIKAP DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA SISWA Asep Munawar; Nono Supriatna
Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi Vol 2 No 1 (2018)
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.928 KB) | DOI: 10.23969/oikos.v2i1.916

Abstract

This study aims to examine the influence of attitudes and motivation on student entrepreneurship interests, research methods used survey with quantitative approach, using a sample of 60 students of SMAN 3 Purwakarta. Data analysis technique used is Factor Analysis, Multiple Regression Analysis, and One Way Anova. The result of the research shows that the attitude has a significant effect on the entrepreneurship interest of the students, or has a significant role to the establishment of entrepreneurship interest in the students, and the motivation has a significant effect on the entrepreneurship interest of the student or has a role to the student entrepreneur interest. motivation has a significant effect on student entrepreneur interest. This shows that attitudes and motivations will provide an indirect experience to a person to have an entrepreneurial interest, because at least a person or a student has the knowledge of how to run a business, how to deal with problems in a business, how to market a product or service, how to access capital and etc.
PENGARUH PEMASARAN JEJARING MEDIA SOSIAL TERHADAP NIAT BELI KONSUMEN (Survei pada Mahasiswa STIE Wikara) Asep Munawar; Suryana Suryana; Ratih Hurriyati
Jurnal Ekonomi dan Kebijakan Publik Indonesia Vol 7, No 1 (2020): Mei 2020
Publisher : Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ekapi.v7i1.20735

Abstract

Abstract        This study aims to examine the effect of marketing social media networks on consumer purchase intentions, the research method used is a survey with a quantitative approach, using a sample of 70 STIE Wikara students. The data analysis technique used is Linear Regression Analysis. The results showed that social media network marketing has a significant effect on consumer purchase intentions, or has a significant role on consumers' decisions to buy a product, other findings indicate that social media network marketing is related to consumer purchase intentions, where consumer involvement acts in influencing users social media to have consumer purchase intentions. This study reinforces that marketers must respond to the importance of increasing use of social media because it has a strong influence on consumer purchase intentions.