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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajerial Jurnal Pengabdian Dharma Laksana BALANCE: Economic, Business, Management and Accounting Journal BISMA (Bisnis dan Manajemen)
Kristiningsih Kristiningsih
Universitas Wijaya Kusuma Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Strategi Positioning Produk Berdasarkan Persepsi Konsumen Pada Industri Batik Di Jawa Timur Kristiningsih Kristiningsih; Lestari Lestari; Wiwik Herawati
Jurnal Manajerial Vol 8 No 01 (2021): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v8i01.1975

Abstract

Background - Competition in the Batik industry in Indonesia is quite sharp. Therefore it is necessary to apply the right marketing strategy in this industry. Whereas each batik industry that originates from the region has its own uniqueness that can attract the attention of consumers. Therefore, a positioning strategy for batik products is needed to be able to create more value in the minds of consumers compared to its competitors. Purpose - This research purposed to describe the position of competition (positioning) on batik industry in East Java based on the perceptions of local batik consumers. Design / Methodology / Approach - The study took samples of batik consumers in 9 cities in East Java, namely Bangkalan, Sidoarjo, Lamongan, Tuban, Pasuruan, Tulungagung, Mojokerto, Ponorogo and Banyuwangi. The population was taken by using purposive sampling technique. Respondents were taken as many as 200 respondents from selected batik producing cities. The research was conducted on 9 kinds of attributes that distinguish the distinctive characteristics of batik between regions in East Java including the quality of the fabric used, the quality of the coloring of the fabrics used, the patterns or motifs, the various colors, prices, design innovation, popularity, value art and intrinsic meaning. To conduct the analysis, analysis techniques using multidimensional scaling were used. Results and Discussion - The results showed a significant difference between the batik in each region which shows the characteristics of the area. The implication of this research was very useful for batik business in East Java to find out their competitive position among this industry in East Java, so that they can determine the right competition strategy according to the advantages or characteristics of each region. Conclusion - There are differences in perceptions of the quality attributes of the fabric material, the quality attributes of fabric coloring, batik patterns or motifs, various colors, prices, design innovation, popularity, artistic value and intrinsic meaning of batik batik in East Java which is the object of this research. Research implication - The research contributions are presented in the form of theoretical contributions and practical contributions. The theoretical contribution made is that this study supports previous research, that marketers can find out the competitive position in the industry through the perceived attributes of consumers. The implication of this research is very useful for marketers to find out who their close competitors are so that marketers can apply the right strategy to deal with competitors. Batik entrepreneurs or craftsmen should make products with high artistic value that characterize the Indonesian culture. Research limitations – The limitation of this study lies in the sample selection, because consumers only know the product attributes that they know, in the next research, consumer selection should preferably be on consumers who know all the characteristics of the businesses being compared. Further research can also examine the segmentation, targeting and positioning policies of batik products in marketing their products in the community.
Pengaruh Modal Inti Terhadap Profitabilitas Dan Kinerja Perbankan (Studi Pada Bank Syariah Di Indonesia) Kristiningsih - Kristiningsih; Ruswiati Ruswiati
Jurnal Manajerial Vol 9 No 01 (2022): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v9i01.3572

Abstract

Background - The growth potential of sharia banking business in Indonesia is increasing, so it is important to evaluate the performance of sharia banking. Aim - This study aims to examine the effect of core capital on the profitability and performance of Islamic Commercial Banks listed on the Indonesia Stock Exchange. This research is expected to provide input in financial knowledge, especially in the field of evaluating bank financial performance and the factors that influence it. Design/ Methodology/ Approach - The research object is 12 Islamic banks in Indonesia. The data is taken from the financial statements of each Islamic bank from 2015 to 2018. Hypothesis testing is carried out using a structural equation model with the WARP PLS program. Results and Discussion – The results show that core capital has a significant effect on profitability, as well as profitability has a significant effect on core capital. The results also show that core capital has no effect on performance and performance has no significant effect on core capital. The results showed that profitability had no effect on performance. Conclusion - The results of this study conclude that of the five hypotheses proposed only two are accepted, namely core capital has a significant effect on profitability, and vice versa profitability also has a significant effect on core capital. This study produces evidence that core capital has no significant effect on the performance of Islamic banks. Likewise, it turns out that profitability also does not significantly affect the performance of Islamic banks, but on the contrary, the performance of Islamic banks has no significant effect on profitability. Research implications - for the Islamic banking business, this research can provide input on how to measure the performance of Islamic banks through the profitability and core capital of Islamic banks. The object of research is 12 Islamic banks in. Limitations of the study - The research was carried out during the period when Islamic banks in Indonesia had not been merged
PENGARUH KEPUASAN KERJA TERHADAP PERILAKU ORGANIZATIONAL CITIZENSHIP BEHAVIOUR DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN ADMINISTRATIF DI LINGKUNGAN UNIVERSITAS WIJAYA KUSUMA SURABAYA) Mrs Kristiningsih; Dewi Nuraini
BALANCE: Economic, Business, Management and Accounting Journal Vol 14, No 01 (2017)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v14i01.1323

Abstract

ABSTRACT  This study aims to examine the effect of job satisfaction on organizational citizenship behavior with affective commitment as a mediating variable. The research took the case to the administrative employees at Wijaya Kusuma University Surabaya.This research uses purposive simple random sampling where the respondent is selected with criterion: has been working in UWKS for one year or more than one year.There are 13 existing departments including administrationbureauand administration of the faculty. From the 150 respondents elected, it was only 117 questionnaires that are eligible for processing. The analytical technique used in this research  is Structural Equation Model by using AMOS ver 16 program statistic.From the nineteen job satisfaction indicators only nine are valid and reliable, while the five indicators for OCB are valid and reliable. Likewise seven indicators for commitment are valid and reliable.  The result of the research shows that job satisfaction has a direct effect on affective commitment. While Commitment has no significant effect on OCB, likewise Job satisfaction has no direct effect on OCB. So Commitment is not a mediating variable that connects between the job satisfaction and OCB.Keyword : Job satisfaction, affective commitment, organizational citizenship behaviourCorrespondence to : kristiningsih_uwks@yahoo.co.id
Consumer Innovativeness Dan Consumer Attitude Dengan Self Congruity Sebagai Variabel Mediasi Pada Konsumen Green Skincare Kristiningsih Kristiningsih; Sri Hartini; Indrianawati Usman
BALANCE: Economic, Business, Management and Accounting Journal Vol 17, No 1 (2020): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v17i1.4194

Abstract

Innovation is something that is important for businesses to survive in the era of competition. Innovation allows companies to continue to make and improve their offerings, and these offers can be implemented in business only if the customer considers the product to be innovative. This study aimed to examine the effect of consumer innovation on consumer attitudes with self-congruity as a mediating variable. The study was conducted on consumers of green skincare products in East Java. To test the hypothesis, a structural Equation Model analysis was performed using WARP PLS. The results showed that there was a positive influence between consumer innovativeness on self-congruity and consumer attitude. Kata kunci                  : consumer innovativeness, consumer attitude, self congruity
Food Hoarding Intention during Covid-19 in Indonesia: the Role of Government Regulation as Moderating Variable Kristiningsih Kristiningsih; Santirianingrum Soebandhi
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 1 Tahun 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p02

Abstract

The outbreak of Covid-19 in early 2020 has raised public anxiety because of the uncertainty about the impact of this outbreak. At the beginning of this outbreak, we often encountered unusual purchasing behavior. One of them is by hoarding food or buying basic needs in large quantities in anticipation of the possible impacts during the Covid-19 pandemic. Therefore, this study aims to analyze the effect of risk perception and the three components of Theory of Planned Behavior (TPB), namely: attitudes, subjective norms, and perceived behavioral control on individual intentions to hoard basic needs in order to understand individual responses to pandemic conditions. This study also adds government regulations related to Large-Scale Social Restrictions (PSBB) as a moderating variable. This study involved 194 respondents. The data obtained were then processed using the PLS-SEM method. The findings of this study indicate that food hoarding intention is influenced by risk perception and the three TPB components. Meanwhile, PSBB did not moderate the relationship between the three TPB components on food hoarding intention.
Kualitas Layanan dan Kepuasan Pelanggan: Studi Eksplorasi atas Atribut Kualitas Layanan pada Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya Kristiningsih Kristiningsih; Adrianto Trimarjono
Jurnal Maksipreneur Vol 8, No 2 (2019)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.703 KB) | DOI: 10.30588/jmp.v8i2.395

Abstract

The purpose of this study was developing a service quality model in the business of higher education services at the Faculty of Economics, University of Wijaya Kusuma Surabaya, Indonesia which is grounded that can be used as the foundation of researchers in a service research and implementation for business practitioners of higher education services. This research used a qualitative research design with a critical incident technique model, which explored the answers of the student respon-dents and alumni service users to examine deeper the experience of understanding the most satisfying and the most unsatisfaction of institutions.
Service experience on skin cares customer attitude: the mediating role of self-congruity and functional congruity Kristiningsih Kristiningsih; Sri Hartini; Indrianawati Usman
BISMA (Bisnis dan Manajemen) Vol. 13 No. 1 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (866.839 KB) | DOI: 10.26740/bisma.v13n1.p37-46

Abstract

This paper aimed to provide empirical evidence of the relationship between service experience, self-congruity, functional congruity, and consumer attitude. The hypothesis in this study showed that service experience affected self-congruity and functional congruity which in turn will have an impact on consumer attitude. Data were collected through online surveys, on skin care consumer in East Java Indonesia. Hypotheses were tested using the structural equation modelling technique by WARP PLS. This paper validated the role of service experience as a mechanism facilitating the development of customer's self-congruity and functional congruity toward a skin care clinic. It also found that service experience affected in self-congruity and functional congruity, self-congruity, and functional congruity mediated the relationship between service experience and consumer attitude. 
Pendampingan Strategi Branding Dan Packaging Industri Kerupuk Skala Rakyat Desa Tlasih Tulangan Sidoarjo Lestari Lestari; Kristiningsih Kristiningsih; Gimanto Gunawan
Jurnal Pengabdian Dharma Laksana Vol 5, No 1 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i1.23443

Abstract

Kegiatan Pengabdian Masyarakat ini berusaha untuk memberikan solusi strategi pemasaran, yaitu strategi Branding dan Packaging sehingga dapat membantu produk untuk mecapai persaingan unggul. Keberhasilan keunggulan bersaing dicapai dengan volume penjualan yang meningkat. Obyek dari kegiatan ini adalah indutri kerupuk skala rakyat di Desa Tlasih Kecamatan Tulangan Kabupaten Sidoarjo. Di Wilayah ini banyak sekali masyarakat yang menekuni kegiatan pembuatan kerupuk untuk di jual di bernagai daerah teramsuk di luar Jawa. Metode kegiatan yang di pakai adalah pendampingan. Pendampingan dilakukan dengan membantu dan terlibat dalam proses branding dan Pengemasan produk-produk yang dihasilkan oleh industry kerupuk skala rakyat di Desa Tersebut. Hasil dari kegiatan pengabdian kepada masyarakat adalah dibuat rencana strategi untuk pemasaran produk kerupuk yang sudah matang, mendesain ulang merek dengan menambah beberapa informasi tentang merek yang berupa label merek, label produk, label tingkatan dan label deskriptif, serta pengemasan.
Co-Authors Adrianto Trimarjono Dewi Nuraini Gimanto Gunawan Indrianawati Usman Lestari Lestari Lestari Lestari Ruswiati Ruswiati Soebandhi, Santirianingrum Sri Hartini Wiwik Herawati